Surrogate Advertising-Enforced Innovation: An inside-out overview of Indian Liquor and Tobacco industry Presented by: SUBHABRATA BANERJEE MBA – DAY INDIAN INSTITUE OF SOCIAL WELFARE AND BUSINESS MANAGEMNT ROLL NO: 107/MBA/080004 REGN NO: 19779 of 2001-2002 Acknowledgement I deem it a privilege and pleasure in submitting the dissertation paper “Surrogate Advertising-Enforced Innovation : An inside-out overview of Indian Liquor and Tobacco industry” which is in partial fulfillment
Premium Advertising Tobacco Brand
Monday Time: 13:00 to 13:30 1st ad:- Fogg deo Questionnaire: 1) Mention the target audience of the advertisement. Ans: Men(age group 16 to 35 years) 2) What was the television show before and after the advertisement? Ans: Emotional Atyachaar 3) Did you like it or no? Y? Ans: yes‚ I like it. The dialogues and statements used in the ad draw your attention towards it and you intend to buy it. 4) Mention the time and duration
Premium Advertising Time Audience
| |Types of Advertising techniques |2 | |Purpose of advertising |8 | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising
Premium Advertising Marketing
practices. Reading Psychology‚ 30‚ 1-16. Martin S.D.‚ & Shapiro E.S. (2011). Examining the accuracy of teachers’ judgments of DIBELS performance. Psychology in the Schools‚ 48(4)‚ 343-356. Paleologos T.M.‚ & Brabham E.G. (2011). The effectiveness of DIBELS oral reading fluency for predicting reading comprehension of high-and-low income students. Reading Psychology‚ 32‚ 54-74. Roehrig A.D.‚ Petscher‚ Y.‚ Nettles S.M.‚ Hudson‚ R.‚ & Torgesen J.K. (2008). Accuracy of the DIBELS oral reading
Premium Reading Educational psychology Reading comprehension
Laundry detergents are found in every household and used for removing stains and oils from clothes so they could be reused. The production of this invention first started in the United States in the 1930s but started becoming very popular only after the Second World War because the military required a chemical to remove the dirt and oil off their military outfits (Clean Living). Laundry detergents have a combination of chemicals which combat different barriers to clean the fabric. They have different
Premium Laundry detergent
The movie‚ Raging Bull‚ is look at the life of famous boxer Jake LaMotta. It is a character study on a man who was very well known on for being aggressive inside and outside of the boxing ring. Robert De Niro played the main character Jake LaMotta. His second wife‚ Vicki‚ was played by Cathy Moriarty. She is a fifteen year old vixen that catches the heart of Jake. Joe Pesci plays Joey LaMotta‚ Jake’s brother and manager. He is also the kind of the voice of reason for Jake. This movie was made
Premium English-language films Film American film actors
A group can be defined as two or more humans that interact with one another‚ accept expectations and obligations as members of the group‚ and share a common identity. A definition of the term group should strike a balance between being sufficiently broad to include most social aggregates that are true groups and being sufficiently narrow to exclude most social aggregates that are not true groups. The following formal definition meets these criteria: A group is (a) two or more individuals (b)
Premium Sociology Psychology Communication
KOVER STEPHEN M. GOLDBERG AND WILLIAM L. JAMES CREATIVITY VS. EFFECTIVENESS? AN INTEGRATING CLASSIFICATION FOR ADVERTISING In many agencies‚ advertising creativity and effectiveness seem almost antipathetic. This research explores consumers ’ emotional reactions to help define advertising perceived as both creative and effective. In doing this‚ the article also raises questions about some standard individual measures of advertising response‚ opting in addition for measures of emotional response
Premium Advertising
Topic: Creativity in Advertising Outline 1. The Definition of “creativity”. 2. How creativity helps advertising. 3. How to measure it. 4. High levels creativity vs. low levels creativity. 5. Conclusion‚ my idea. It seems that verybody is talking about creativity today‚ especially when it comes to advertising. This article discusses the definition of it‚ and asks how creativity helps advertising‚ how to measure it‚ and gives some examples to show what is a high levels creativity and what is a low
Premium Advertising
CHAPTER 5 Choosing the type of probability sampling What you will learn in this chapter: •• •• •• •• •• •• The types of probability sampling and how they differ from each other Steps in carrying out the major probability sample designs The strengths and weaknesses of the various types of probability sampling Differences between stratified sampling and quota sampling Differences between stratified sampling and cluster sampling Differences between multistage cluster sampling and multiphase sampling
Premium Sampling Stratified sampling Simple random sample