PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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BUSS 5114 - People‚ Organisations and Leadership Study Period 1 2014 Assessment Task 2: Minor Case Study 2500 words (35% of total grade) Read the Buddy’s Snack Company case study below and answer all the following questions: 1. Consider the situation of Lynda‚ Michael and Kyle. Explain how each employee’s situation relates to Equity Theory. 2. Explain the motivation of these three employees in terms of the Expectancy Theory of motivation. 3. Explain how you would attempt to motivate each
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Designing and Managing the Sales Team Follett Carter E-mail: fcarter@umich.edu Phone: (415)336-8622 M (734)222-0089 H (239)395-3244 H Class hours: Tuesdays‚ 7:00-10:00pm‚ Ann Arbor Office Hours: before and/or after class by appointment Conference calls also possible Textbook: Assembled readings and case studies Course Description The objectives of this course are to improve your understanding of the role of the sales force in the achievement of
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ADVERTISING AND SALES PROMOTION DR. AMIT KUNDU EVALUATION OF PROMOTIONAL EFFECTIVENESS 15.1 Objectives of Measuring Advertising Effectiveness Measurable objectives enable companies to quantify the effectiveness of MC efforts. Measuring and evaluating MC programs is done to see whether objectives have been met and MC Programs have been effective (measuring the results). Accountability is a big issue in marketing communication. Evaluation and measurement provide feedback. Measuring MC efforts
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Table of Content No. | Content: | Page: | 1. | My dedication | 2 | 2. | Acknowledgement | 3 | 3. | 1.0 Terms of Reference | 4 | 4. | 2.0 Background of Study | 5 | 4. | 3.0 Findings3.1 Question 1: Differentiate between the characteristics and objectives of FIVE (5) ‘Below the Line Tools’ promotional techniques. | | 5. | 3.2 Question 2: Recommend and explain TWO (2) of the ‘Below the Line Tools’ that are popular in your country and recommend how those could be best for introducing TriSpecs
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NOT FOR SALE OR DISTRIBUTION C h a p t e r 3 Health Promotion Theories Bonnie Raingruber Objectives At the conclusion of this chapter‚ the student will be able to: ●● Compare and contrast nursing and non-nursing health promotion theories. ●● Examine health promotion theories for consistency with accepted health promotion priorities and values. ●● Articulate how health promotion theories move the profession forward. ●● Discuss strengths and limitations associated with each health promotion theory
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You are your own business. No-one else is responsible for your development’. Consider this statement in the light of personal development and‚ in particular‚ how we learn. Draw on learning theory and provide personal examples to identify and examine your preferred learning style. Conduct a skills audit to assess the current levels of your own transferable skills‚ (you do not need to submit this) reflecting on and developing insights into‚ your own behaviour and its impact on others. Introduction
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7.0 Government effectiveness and accountability 7.1 How far is the elected government able to influence or control those matters that are important to the lives of its people‚ and how well is it informed‚ organised and resourced to do so? Rating M The elected government in the Philippines has a long way to go to fully fulfill and succeed in turning the philippines around. Although‚ it does show promises. With organizations like the league of provinces where it aims to “ventilate‚ articulate
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Part 1 Table of Contents 1. Introduction......................................................................................................3 2. Intrapersonal Effectiveness..............................................................................3 2.1. The Big Five Dimensions of Personality......................................................3 2.2. Analysis and Reflection of Results....................
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THE SECURITISATION AND RECONSTRUCTION OF FINANCIAL ASSESTS AND ENFORCEMENT OF SECURITY INTEREST ACT‚ 2002 (54 OF 2002) An Act to regulate securitisation and reconstruction of financial assets and enforcement of security interest and for matters connected therewith or incidental thereto. BE it enacted by Parliament in the Fifty-third year of Republic of India as follows: -- CHAPTER I PRELIMINARY 1. Short title‚ extent and commencement (1) This Act may be called the Securitisation and Reconstruction
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