and Management SAU in Nitra Nitra‚ May 17-18‚ 2006 THE SALES FORECASTING TECHNIQUES MARTINOVIC Jelena‚ (SCG) - DAMNJANOVIC Vesna‚ (SCG) ABSTRACT Many sales managers do not recognize that sales forecasting is their responsibility. In this paper we summarized techniques that manager used into two types: qualitative and quantitative techniques. We also discuss the use of computer software in sales forecasting in Serbia. KEY WORDS sales forecasting‚ quantitative and qualitative techniques INTRODUCTION
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DEVELOPMENT OF A WEB-BASED SALES AND INVENTORY SYSTEM (SALES MODULE) OF H & N FUELS‚ ISABEL‚ LEYTE ROSALYN LONDRES BACALE ------------------------------------------------- ------------------------------------------------- 1/ A Software project manuscript presented as a partial fulfillment of the requirements for graduation with the degree of Bachelor of Science in Information Technology from the Visayas State University - Isabel‚ Leyte. It is prepared at the Department of Engineering
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Table of Contents Sr No. | Title | P No. | 1. | Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive
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BASIC CHARACTERISTICS OF EXCELLENT PROGRAMS In order to gather the "right" metrics about a referral program‚ you need to know upfront what the critical design elements are that turn good referral programs into great ones. Next‚ you need to have metrics that cover each of these critical areas if you expect to continually improve your results: * ON-THE-JOB PERFORMANCE. The primary reason for using referrals is because they produce better performers (quality of hire). Metrics must be developed to
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A STUDY ON EFFECTS OF MOVIE REVIEWS ON CONSUMER-DECISION MAKING Vaughn Kieffer S. Morales‚ Minerva L. Sy‚ & Kimberly Mae S. Talan San Beda College – College of Arts and Sciences This research studies on how the consumer is satisfied with regard to the effects of movie reviews. Using individual viewer-level data‚ this research highlights how viewers’ own observation and reviews and movie publics’ shared sentiments illuminate consumer-decision making using survey method. The authors found that
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invite patronage or some other response. As that suggest‚ advertising has two main purposes: To inform & To persuade. These purposes are distinguishable-both are very often simultaneously present Objectives of the study: * To study the effectiveness of advertisement of mobile phones. * To analyze & compare the consumers attitude towards advertisement regarding mobile phones. * To know the buying behaviour of the consumers with regard to the advertisement. * To show the true
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The CSSA scheme which was introduced in July 1993 is designed to offer a safety net for people who are not able to support themselves for different reason. However‚ there was an alleged statement that “CSSA feed the lazy” and a huge number of Hong Kong citizen label CSSA recipients nowadays. Therefore‚ I would like to apply the labeling perspective to the alleged abuse of CSSA via review the labeling perspective first and then use some cases together with some statistical data to illustrate the theory
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Simulation of Sales Promotions towards Buying Behavior Among University Students Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically‚ Kongunadu Arts and Science College was chosen as study location. The research data was collected from 171 respondents. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior
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INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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p IB DIPLOMA PROGRAMME PROGRAMME DU DIPLÔME DU BI PROGRAMA DEL DIPLOMA DEL BI Chemistry Higher level and standard level Specimen paper 1s‚ 2s and 3s For first examinations in 2009 CONTENTS Chemistry higher level paper 1 specimen paper Chemistry higher level paper 1 specimen markscheme Chemistry higher level paper 2 specimen paper Chemistry higher level paper 2 specimen markscheme Chemistry higher level paper 3 specimen paper Chemistry higher level paper 3 specimen markscheme
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