Practice Volume 1 | Issue 2 Article 7 7-23-2012 THE USE OF SOCIAL MEDIA FOR ACADEMIC PRACTICE: A REVIEW OF LITERATURE Retta Guy Tennessee State University‚ rguy@tnstate.edu Follow this and additional works at: http://uknowledge.uky.edu/kjhepp Part of the Communication Technology and New Media Commons‚ Curriculum and Social Inquiry Commons‚ and the Instructional Media Design Commons Recommended Citation Guy‚ Retta (2012) "THE USE OF SOCIAL MEDIA FOR ACADEMIC PRACTICE: A REVIEW OF LITERATURE‚" Kentucky
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Assignment 4: Social Media Marketing Rocks! Submitted by: LE August 24‚ 2013 Introduction Social media marketing has become exceedingly popular among businesses of all sizes. Social media marketing offers many advantages—as well as disadvantages—for both businesses and entrepreneurs. Social media networks have helped Pepsi and other businesses reach new audiences and gain critical customer insight. Because social media
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Impacts of Social Media [Document subtitle] As we begin to discuss social media and is impact on mass communications as a whole‚ we must first define what it is and how it came to be. The Dynamics of Mass Communications defines social media as a set of Internet tools that encourages content sharing and community relationships. Users are able to create online communities by exchanging‚ distributing and receiving content information. Social media has rapidly integrated itself into our personal
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With Media Coverage and Persuasion for All When it comes to swaying the public’s opinion‚ it is most important for political leaders. They must win the votes of the people‚ sometimes at any means necessary. While it may sound like it is alluding to violence‚ it is actually making reference to the techniques this fourth branch of the media uses. These techniques give the media the ability to set the political agenda and force political leaders to pay attention. They also make the public open their
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Social Media Marketing BUS508: Contemporary Business Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Before evaluating the many reasons why Social Media Marketing has become the new and improved way for businesses to advertise‚ let us first discuss exactly what Social Media Marketing is. To explain this in detail I have chosen to first define marketing and then social media. This breakdown analysis will allow you to fully grasp
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Social Media And The Small Business Media Essay Social media has gained significant momentum as a business tool in the past five years. In the following study will analyze how selected small businesses currently use social media‚ how the businesses may expand the use of the social media medium and precautions small businesses should consider when utilizing social media. The business owners interviewed for the research study vary in their product and service offerings: personal training‚ music‚ systems
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The Social Media Revolution As the discovery of fire and the wheel forever changed our society and culture; as the farming and domestication of animals changed the structure of the society and the landscape itself; as the Industrial Revolution forever changed society dynamics; so is the new technological era changing our culture‚ society and behavior patterns. The new social media revolution comes with its challenges; however‚ I believe that if we take the time to understand how it affects our
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Social media’s development has broken up media’s entry barriers‚ empowering everyone to contribute information as a “journalist”. Therefore‚ the “subject” of social media’s has changed from traditional journalists to all the users. The following discussion will be based on this clarification. 1. Social Media Functions Self-expression: In the context of social media‚ self-expression has been enhanced to the main and fundamental function for mass individual users. Facebook and Twitter users
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The Revolution of Social Media Shawn Kirby INF 103 Prof. Withers May 13‚ 2012 The Revolution of Social Media We live in a very face paced world. A world where instant gratification is what almost everyone wants. The advances in technology have enabled us all to have the ability to experience instant gratification in our social lives. The creation of the smart phone was one of the biggest tools invented in order for us to all have instant access to our friends and
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Critical Analysis of the Power of Social Media Critical Thinking for Foundation Skills for Graduate Management Date submitted: November 29‚ 2011 Social media is not a new concept to our society‚ it has been effect from the 1950’s commencing with the phone era but has only recently been mainstreamed into our culture and business world. The late 1960s saw the existence of the internet as a network but the World Wide Web officially developed in 1991. The first social network was recognized in 1997
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