Proceedings 2nd CBRC‚ Lahore‚ Pakistan November 14‚ 2009 EFFECTS OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF UNIVERSITY STUDENTS Aneeza Bashir University of Sargodha Najma Iqbal Malik University of Sargodha najmamalik@gmail.com ABSTRACT The present study was conducted to find out the effects of advertisement on consumer behavior of university students (N = 150). A self-explanatory questionnaire was used to measure the effects of advertisement. The sample was comprised of university students
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Strategic alliance From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A Strategic Alliance is a relationship between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. This form of cooperation lies between M&A and organic growth. Partners may provide the strategic alliance with resources such as products‚ distribution channels‚ manufacturing capability‚ project funding‚ capital equipment‚ knowledge
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(2007) 2475–2486 www.elsevier.com/locate/apm Analytic network process in supplier selection: A case study in an electronic firm Cevriye Gencer *‚ Didem Gurpinar ¨ Gazi University‚ Faculty of Engineering and Architecture‚ Department of Industrial Engineering‚ 06570 Maltepe/Ankara‚ Turkey Received 1 November 2005; received in revised form 1 August 2006; accepted 9 October 2006 Available online 8 December 2006 Abstract Supplier selection‚ which is the first step of the activities in the product realization
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Studies in Business and Economics THE EFFECTS OF OUTDOOR ADVERTISEMENTS ON CONSUMERS: A CASE STUDY GULMEZ Mustafa KARACA Sukran KITAPCI Olgun Abstract: The purpose of this study was to determine the influence ratio of outdoor advertisements on survey participants (consumers) who are living in Sivas city and to measure the effects on participants’ purchasing behavior. The research also attempted to specify the different characteristics of outdoor advertisements in comparison to other advertising
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that include instant coffee. Remarkably‚ its products are sold in every country in the world‚ including in North Korea. Nestle coat of arms‚ the bird’s nest‚ which refers to his name‚ has become a symbol for the products being a safe care for their consumer product safety and quality. Research and development based innovation capacity and strong brands are priority for Nestle. 2. OBJECTIVE Nestlé’s objectives are to be recognized as the world leader in Nutrition‚ Health and Wellness‚ trusted by
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Self-referencing (SR) is defined as a cognitive processing strategy where a consumer relates message information to his or her self structure (Burnkrant and Unnava 1995). From this perspective‚ the self represents a frequently-used construct in memory that aids the elaboration of encoded information. Hence‚ self-referenced information is more easily associated with previously stored information. A general definition of consumer involvement refers to the level of perceived personal importance‚ interest
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Internet and Computer Addiction Signs‚ Symptoms‚ and Treatment While time spent online can be hugely productive‚ compulsive Internet use can interfere with daily life‚ work‚ and relationships. When you feel more comfortable with your online friends than your real ones‚ or you can’t stop yourself from playing games‚ gambling‚ or compulsively surfing—even when it has negative consequences in your life—then you may be using the Internet too much. Learn about the signs and symptoms of Internet
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BEL422 REPORT WRITING A SURVEY ON COMPUTER AND INTERNET USE AMONG UNDERGRADUATES OF HIGHER LEARNING INSTITUTIONS IN MELAKA Prepared for: Dr. Josephine Lourdunathan BEL422 Report Writing Lecturer UiTM Melaka City Campus Prepared by: Noratikah Binti Jaafar @Ismail (2011834792) Norsafarina Binti Mohd Amin (2011818734) Nurul Ain Binti Rehat (2011868136) Syakila Binti Shahlidin (2011607006) Class: AM228 / 4A Submission date: 17th June 2013 Noratikah Binti
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TV/Internet/Video Games Effects on Children As the technologies improve‚ Internet‚ electronic devices and TV become part of our lives. In my parents’ generation‚ they did not have much technology products to entertain themselves. When they went back home from school‚ they usually hang out with classmates playing hide and seek‚ sport games‚ or read books in the library. A mere 20 years ago‚ children used to play outside all day‚ riding bikes‚ playing sports and building forts (Rowan 2013). In the
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Internet is defined as an enormous communication network that comprised of large group of computer network which are interconnected all around the world. Internet has become an undeniable part of our human life. As we know‚ internet usages are worldwide. We can possibly say it as the most important tools for our human to get world wide information as well as interact with each other. We all know that the time for the people to use internet is unlimited. Wherever we are‚ as long as we have an internet
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