CELEBRITY ENDORSEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR (In context to India) Amit Kumar Msc Management with Marketing‚ 2010 The Executive Business School‚ Bournemouth University Electronic copy available at: http://ssrn.com/abstract=1802531 4243123 MS MMF AMIT KUMAR Acknowledgement First of all‚ I would like to express my gratitude to Bournemouth University for giving me an opportunity to pursue Masters in my field of studies. I am heartily thankful to my supervisor
Premium Celebrity Research Consumer protection
Assignment Brief Internet marketing is sometimes treated as a separate type of marketing but‚ in this unit‚ you will find that the underpinning marketing principles remain the same and are enhanced and supported by new technologies. The nature of technological development is such that information and communications technology (ICT) can seem to move faster than the market itself‚ so products and technologies are out of date almost as soon as they reach the mainstream customer. In this unit you
Premium Marketing
Consumer Behaviour Topic 10 Group Influence on the Purchasing Decision Consumers belong to or admire many different groups and are often influenced in their purchase decisions by a desire to be accepted by others. One form of group that has a definite impact on consumer behaviour is the reference group. A reference group is “an actual or imaginary individual or group conceived of having significant relevance upon an individual’s evaluations‚ aspirations‚ or behaviour.” Reference groups have
Premium Sociology Opinion leadership Diffusion of innovations
r Higher Diploma Programmes Consumer Behaviour Individual Assignment Topic Jackson and Kathy are high school lovers graduated from university two years ago. Both of them have settled in a stable job and are planning to get married next year. To prepare for an unforgettable wedding‚ they are actively searching for market information. Imagine yourself as the marketing manager of a wedding planning company. You are extending your product line to adventurous and creative wedding. How would
Premium Marketing
Introduction The importance of Internet is enormous and it is largely increasing. It connects people worldwide‚ and it provides possibilities that are impossible without it. This importance can be viewed in few aspects‚ most of all importance for the global economy. Considering this aspects it is of great value to make Internet accessible for all people. The difference in accessing the Internet between rich and poor countries‚ or the so called "digital divide" is stunningly large. Efforts to outcome
Premium
2011 19th IEEE International Conference on Network Protocols Internet Exchange Points and Internet Routing Mohammad Zubair Ahmad and Ratan Guha Department of Electrical Engineering and Computer Science‚ University of Central Florida‚ Orlando‚ Florida Email: {zubair‚guha}@eecs.ucf.edu I. I NTRODUCTION The Internet is a network of Autonomous Systems (ASes) comprising of a complex and complicated ecosystem of networks used for a wide variety of applications. ASes exhibit varied functionality
Premium Internet exchange point Routing Internet
Do be more definitive I was privileged to actually gain insight on this subject from some student right here in the Drew Forest. In the next pages I will examine the lifestyles of two Drew students both male and there stories of how internet pornography effects their image of self and how they interact with others. I am examining this question in the context of two paradigms or premises. The first premise that I will examine underneath is a theory that I call the Turklean model. This model
Premium Internet Pornography
Topic : Internet Scam Thesis Statement : Why many students victimized in Internet Scam? The aim of this chapter Chapter 1 : I.Introduction The aim of this chapter is to give an overview of Internet fraud in general. The Internet fraud definition‚ types and examples will be discussed. The chapter identifies some web applications that are suffering from Internet fraud as well as some statistics for Internet fraud impact. It also presents some existing techniques and strategies to detect and prevent
Premium Fraud Confidence trick
Jennifer Aaker and Susan Fournier (1995) ‚"A Brand As A Character‚ A Partner and A Person: Three Perspectives on the Question of Brand Personality"‚ in Advances in Consumer Research Volume 22‚ eds. Frank R. Kardes and Mita Sujan‚ Advances in Consumer Research Volume 22 : Association for Consumer Research‚ Pages: 391-395. Advances in Consumer Research Volume 22‚ 1995 Pages 391-395 A BRAND AS A CHARACTER‚ A PARTNER AND A PERSON: THREE PERSPECTIVES ON THE QUESTION OF BRAND PERSONALITY Jennifer
Premium Brand Brand management Psychology
An analysis on Wahaha’s marketing strategies in applying consumer behaviour theories Hangzhou Wahaha Group is a private group of companies‚ featuring beverage products‚ which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha‚ 2012)The turning point of his business
Premium Marketing