An evaluation of the effects of a global advertising campaign Advertising is a general method used by many companies and organizations all over the world. Those organizations or companies use advertising in order to increase selling of the company goods as well as services. More than one hundreds of ads are publicized throughout the mass media such as television‚ newspaper‚ radio‚ billboards as well as the internet. These channels are major tools that we use and see in everyday life. Nevertheless
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Impact of Advertisements on Children in India Abstract Background: Advertisements has been a part of our culture and its impact of young children has been a concern for quite some time. The Society at large must raise their voice. Aim: This study was conducted to find out the implication of irresponsible advertisements and their impact of children of aged 7-15. Methods: Cross-sectional study was conducted on children and parents with two separate independent questionnaires
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EFFECTS OF TV ADVERTISING ON PRE-TEENAGERS INTRODUCTION: Advertising is one of the many ways of communication today. This communication has paved its way back from early 1980s. It is so popular that it has its effects on every other person right from a small child to an old person. However‚ in my thesis‚ I would like to focus the impacts of TV advertising on children (especially in the age group of 8-12‚ or what we call them as pre-teens). This topic is of interest to both: firms and consumers
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March 2014 Food Advertising and Child Obesity There are rising rates in the number of obese children‚ which has caused many to blame unhealthy food advertising because the intense increase in advertising to children. There has been much research on the causes of child obesity. Many researchers believe that the government could do more despite the organizations that are created to help mandate food advertising. Although there is speculation on whether or not advertising effects children‚ unhealthy food
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What are the effects of television on children When I was 2 years old‚ my family had the first TV. Since that time‚ television had become an inseparable thing in my life. In my memory‚ if I wanted to watch television for a long time‚ I needed to struggle with parents in many ways. For instance‚ I remember that my parents only allowed me in front of television for 2 hours per day. So‚ I would get up in the midnight and watch TV secretly. Although I could only see the image but could not hear the
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The advent of new media has allowed advertising to change dramatically in recent decades‚ morphing from simple and informational into emotional‚ sensory-oriented and interactive; thus‚ creating new social implications and drastically altering its impact on an audience. Methods of advertising have changed dramatically over the decades. The early 1700s through the mid-1800s were the ages of newspaper‚ magazine‚ and print advertisements; radio advertising made its debut in the early 1900s; and the
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Programming and Commercial Effects on Children Thomas Ralston COM/156 February 25th‚ 2012 Jeanette Burghardt Programming and Commercial Effects on Children Many parents are not aware that commercial programming can have the same effect on child ’s cognitive learning as the programming the children are watching. The Merriman-Webster (2012) dictionary defines cognitive as‚ "Of relating to‚ being‚ or involving conscious intellectual activity (as thinking‚ reasoning‚ or remembering)." Research
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THE HIERARCHY MODEL OF ADVERTISING EFFECTS: A DEBATE Nguyen Hoang Sinh‚ MA Faculty of Business Administration‚ Ho Chi Minh Open University ABSTRACT The most often cited hierarchy model was developed by Lavidge and Steiner‚ and this has been regarded as the process by which advertising works for decades. But some recent reviews of the empirical literature found little evidence to support the existence of an advertising hierarchy‚ and this continues to be the subject of debate. Most recently
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How on earth did we come to this? We protect our children obsessively from every harm‚ we vet every carer‚ teacher or medic with whom they come into contact‚ we fret about their education‚ their development. Yet despite all this‚ one group‚ which in no way has their best interests at heart‚ has almost unfettered access. We seem to take it for granted that advertisers and marketeers are allowed to groom even the youngest children. Before children have even developed a proper sense of their own identity
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PERSPECTIVE Effect of Electronic Media on Children MUNNI RAY AND KANA RAM JAT From the Department of Pediatrics‚ Advanced Pediatric Center‚ Postgraduate Institute of Medical Education and Research‚ Chandigarh 160 012‚ India. Correspondence to: Munni Ray‚ Associate Professor‚ Department of Pediatrics‚ Advanced Pediatric Center‚ Postgraduate Institute of Medical Education and Research‚ Chandigarh 160 012‚ India. munniray1@yahoo.com Radio‚ television (TV)‚ movies‚ video games‚ cell phones‚ and computer
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