The news channels after dominating the Indian television screens for long are losing ground. There is growing disenchantment with the kind of content that is being telecast‚ and more and more viewers are switching to general entertainment channels (GEC)‚ especially Hindi GECs. Interestingly‚ Doordarshan News‚ which is a state broadcaster‚ is not slipping. It continues to hold on to its number 4 position. PriceWaterhouse Coopers in its study titled Indian Entertainment and Media Outlook 2010 attributes
Premium Television Entertainment Film
Channel Integration- What is it ? In the world of Sales and Distribution Management‚ it is imperative to have upstream partners like logistics ‚ distributor ‚ retailers ‚ transporter and whole sellers to effectively sell the products manufactured by a company . Channel integration is a collaborative effort to bring together all these partners into the system and integrate the efforts so that all the partners are benefited out of it. By using the concepts of Channel Integration‚ rather than
Premium Marketing Product life cycle management
Disney Consumer Products: Marketing Nutrition to Children 1. Executive Summary 2. Issue Statement 3. Situation Analysis • SWOT • 4 P’s of Marketing • The 5 C’s • Household Decision Making Matrix 4. Alternatives • Collaborations • Characters • Campaigns/Promotions 5. Recommendation 6. Conclusion Executive Summary The Walt Disney Company‚ founded in 1923‚ has been revolutionary in the American animation industry with the debut of Mickey Mouse in Steamboat Willie to be the
Premium The Walt Disney Company Nutrition Mickey Mouse
behavior in children. Recently focus has been placed on this issue‚ since the majority of violence occurs during prime time and in cartoons. "It’s not watching that’s bad for kids‚ it’s what they watch and how much." (Seplow 2) Parents must accept television into their home and explain the violence that is occurring. TV and TV violence are not new‚ we have been hearing about TV’s affects on children for quite some time. It is now the time to discover if TV violence does affect our children or not.
Free Violence Television Television program
EFFECTS OF MEDIA VIOLENCE ON CHILDREN The media can have a powerful influence on young‚ impressionable children. Growing up in the United States‚ a predominately richer country‚ most families own television sets and radios. Many children choose to spend their free time watching or listening to music on iPods or mp3 players. However‚ many lyrics and television programs are violent‚ and over the years media violence has changed for the worse. Various studies "have found that children may
Premium Television Violence Human sexual behavior
Effects of Television Violence on Children Television is the mainstream of our culture. Violence on television has been a topic of conflict since before 1950. There have been repeated debates on how to protect children from the harmful effects of violence on television. Television is one form of modern media that influences the everyday lives of people. Televised violence has a major effect on how children perceive the world and how they behave. "American television has become the most violent
Free Violence Aggression Television
The Effects of Television Violence on Children What has the world come to these days? It often seems like everywhere one looks‚ violence rears its ugly head. We see it in the streets‚ back alleys‚ school‚ and even at home. The last of these is a major source of violence. In many peoples ’ living rooms there sits an outlet for violence that often goes unnoticed. It is the television‚ and the children who view it are often pulled into its realistic world of violence scenes with sometimes
Free Violence Aggression
Competition Channel conflict is generated when one channel member’s actions prevent another channel member from achieving its goal. On the other hand‚ channel coordination occurs when channel members are brought together to advance the goal of the channel‚ as opposed to their own potentially incompatible goals. There are three pertinent issues to be examined here: Types of Conflict and Competition‚ Causes of Channel Conflict and How to Manage Channel Conflicts. Case 1: Apple Inc Channel Conflict
Premium Marketing Apple Inc. Pricing
becoming entertainment channels.. .but in business point of view‚ what they are doing is right to some extent. ..there are hundreds of news channels in India...each month the number is increasing...the aim of every channel is to get new customers and retain the existing...as far as financial cost for maintaining a channel is concerned ‚its huge... so it is a do or die situation for them..a channel has to target all kinds of viewers ..if u examine the viewers of television channels‚ the majority are
Premium Mass media Human rights Entertainment
LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product‚ the entrepreneur has to decide channels or routes through
Premium Marketing Retailing