2014-2015学年第一学期 《商务研究方法》期末报告： Research about Millet Mobile Phone Marketing Mode and the Possibility of Replication 研究小米手机的营销模式及可复制性 学号：20112608 姓名：薛博文 班级：2011级工商管理2班 摘 要 小米公司正式成立于2010年4月，是一家专注于高端智能手机自主研发的移动互联网公司。小米手机、MIUI、米聊是小米公司旗下三大核心业务。“为发烧而生”是小米的产品理念。2014年第三季度‚小米智能手机出货量超过4000万‚成为三星和苹果之后，全球第三大智能手机制造商。而在众多国产手机中，小米手机无疑最引人注目。它是小米公司研发的一系列高性能发烧级智能手机。它主要针对手机发烧友，采用线上销售模式，是世界上配置堪比苹果的2000元内的智能手机，成为当今国内单款最热门的高端智能手机。 论文将以小米手机做为研究对象，运用文献研究法和问卷调查法。总结小米手机的营销模式是否是其成功的因素，以及其营销模式的可复制性。
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memories the children of today are missing. Technology has dramatically changed the way American’s live‚ affecting everyone; taking its hardest hits on the young ones. Technology is great in ways‚ but not everyone sees the declining emotional and social effects it places on the ones who have grown up with it‚ the children. From toys to computers the children of today have been surrounded by technology‚ leaving a less then desirable outcome. When a child plays he no longer has to be accompanied by another
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Wireless Charging of Mobile Phone Using Microwaves Chapter 1 The Problem and Its Background It is hard to believe that fifteen years ago‚ mobile phones were rarity. Most of the early phones were called “car phones” because of its size. It was too large and hard to carry around in a pocket or purse. Early phones were just for talking. Gradually‚ features like voicemail were added‚ but the main purpose was to talk. Eventually‚ phone manufacturers began to realize that they could integrate other
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PROJECT TITLE MOBILE PHONE BASED ATTENDANCE TRACKING SYSTEM Produce by Saurav kumar Shubham malik Objective of the project:- In existing system‚ professor takes the attendance manually and records the details of absentees or presenters. Using this records professor stores the student’s attendance in each day in the attendance list and calculates the attendance percentage manually. In this system professor must consider each student separately and keep this list safely
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competition Size of market Level of investment Patentability Level of riskYou can donwload excellent powerpoint slides on marketing management and business strategy here.MARKETING CHARACTERISTICS OF NEW PRODUCTS Fit with marketing capabilities Effect on existing products (brands) Appeal to current consumer markets Potential length of product life cycle Existence of differential advantage Impact on image Resistance to seasonal factorsPRODUCTION CHARACTERISTICS OF NEW PRODUCTS Fit with
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Title How often do we see some people in society now a days on their phones? Whether this be to someone checking their Facebook or just messaging their friends to let them know where they are. How often could you witness to how they could cause accidents such as not paying attention when crossing the road‚ crime such as the increase in phones being stolen‚ or car accidents in the split second in which one is looking down at their phone rather than paying attention to what is on the road? If we were living
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school going children to have mobile phones in this technological era. In this high-tech fast world‚ mobile phones have become a compulsory part of everybody’s life‚ without any age limit. Mobile phones are now a normal part of modern society‚ used by everyone from toddlers to pensioners. A study carried out by ORC International‚ a leading market research agency‚ for the National Consumers League‚ stated that many children‚ if not most‚ have their own mobile phones In this so called ‘technology
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Now days‚ mobile phone become popular in all of people. Hand phone help people to communicate easily. But in the fact‚ mobile phones can addict someone not only adult people and also young people. Parents should think the impact of using mobile phone to their children due to it is disturbance of their study and social relationship. Children do not want to far from their hand phone. They bring it everywhere‚ including when they study at home or study in the classroom. So‚ their concentrate not only
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Rapid technological change has shaped the world we live in today. Far from having a positive influence‚ living in a hi-tech world dependent on computers and mobile devices has distanced us from what is really important in life. How far do you agree? Rapid technological change has shaped the world we live in today. With advancing technology‚ there has been a significant progress in many aspects of our lives. But some people hold belief that the disadvantages of living dependently on high-tech devices
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The media today is having a profound effect on society‚ especially its youth. When it comes to people’s behavior in society‚ adolescents usually look to the media for guidance. Teens today today are reliant on the media to tell them what is acceptable and what is not. It tells them how to look‚ how to act‚ even what to say. Social media definitely has an impact on the daily life of a teen. Most teens have some way to connect with friends using a social networking site. Young adults‚ much like
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