Management and Sales Promotion-4 Credits (Book ID: B1809) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. Define Sales promotion. Explain the tools and techniques of consumer sales promotion. Answer. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities undertaken to boost sales of the product
Premium Marketing Sales promotion
Case Study 5: Analyzing brand performance A chips brand has recently been launched‚ but its performance has not been too good. The large promotional investments put in have not yielded lasting returns. You are told to investigate what’s wrong with the brand. 1. What data would you request to complete your investigation in this case? 2. Can you talk about your analysis roadmap in this scenario? What possible corrective actions would you suggest (you are free to make relevant assumptions on the
Premium Brand Branding Brand management
Impact of Cashless Economy in Nigeria By Omotunde M. Sunday T. John-Dewole A.T. Greener Journal of Internet‚ Information and Communication Systems Vol. 1 (2)‚ pp. 040-043‚ April 2013. Research Article Impact of Cashless Economy in Nigeria *Omotunde Muyiwa1‚ Sunday Tunmibi‚1 and John-Dewole A.T.2 1 School of Computer Science‚ Mathematics and Information Technology‚ Houdegbe North American University‚ Republic of Benin. 2 Department of Computer Science with Electronics
Premium Central bank Bank Electronic commerce
Designing the sales territories is an important problem especially for Ethnic Populations. A seller analyses sale history and relationship to targeted ethnics populations provided the basis for the new territories. An employer admits that it usually assigns for example Black and Asian American salespersons to sales territories with a high percentage of Blacks and Asian Americans. It is uncontested that the employer does not harbor ill-will toward either group. Instead‚ the employer believes they
Premium Marketing Management Sales
Come to our real estate where we have condos for sale. We have 28 stories and a total of 263 residencies whereas the units are a mixture of 1‚ 2 and 3 bedrooms. These condos are built in a size range of 740 square feet - 1‚379 square feet. These condos for sale will be due by 4th Quarter of 2016. Our condos for sale will have the best and most attractive amenities that you have been searching for. The building amenities in our condos for sale will have a resort-style pool with sun-shelf lounging
Premium Hotel Real estate Hotel chains
base for the study and given an overview of the areas where the research could be done. It has also provided me with the relevant facts. Objective of the study: Study of loyalty programs of Shoppers Stop and Pantaloons. • Are these programs really effective in enhancing the customer experience. • How much profitable does the loyalty programs prove to be‚ for a customer centric apparel retailer. Most customers hold several loyalty cards of competing retailers. Past studies looking into the
Premium Loyalty program Credit card
program‚ Jeff Diskin‚ recognized their competition and realized Hilton would have to raise their costs to keep up with demand. Two entirely unrelated corporations controlled Hilton brand: Hilton Hotels Corporation (HHC) and Hilton International (HIC). At this point in time‚ Hilton was very well recognized‚ but was limited because of a varying product from property. In return‚ this challenged customer expectations due to such a variety of product offerings. Hilton’s customers needed a standard of what
Premium Hilton Worldwide
University 400 Dandenong Road Caulfield Vic 3145 Dear Mr Mukesh Garg‚ Ref: Business Valuation Group Project 2 in Semesters 2‚ Year 2009 Here is the report you requested on 16th October‚ 2009. This report attempts to analyze Ambertech Technology Limited by industry analysis‚ accounting analysis‚ financial analysis and evaluation and forecasting from ***to ***** through ***** and relative valuation multiple models. We would like to express our sincere thanks for your valuable guidance and support
Premium Management Finance Business
TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of the problem 1.3 Objectives of the study 1.4 Research Question 1.5 Research Hypothesis 1.6 Significance of the study 1.7 Scope of the study 1.8 Organization of the study 1.9 Definition of terms. CHAPTER TWO: LITERATURE REVIEW 2.1 Theoretical framework 2.2 Concept of monetary policy 2.3 Instrument of monetary policy 2.4 Monetary policy
Premium Monetary policy Inflation
1.1 Initial strategy and objectives for company A.C.F. Limited is a motor vehicle company which has been established seven years. The company concentrates on Europe market and which business includes research and development‚ production and sale motor vehicle. The company vision is offering high performance cars with reasonable prices and providing the cars with highest requirement of safety. The generic strategy of this company is differentiation as which major produce some unique cars to customers
Premium SWOT analysis Marketing Strategic management