"Effects of sales promotion on brand loyalty a case study of globacom nigeria limited" Essays and Research Papers

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    ABC Analysis for finding maximum profit generating categories – Discount Brand Factory’s Case Study Abhishek Yawalkar 1st author’s affiliation 1st line of address 2nd line of address abhishekyawalkar29@gmail.com Aakash Jangir 2nd author’s affiliation 1st line of address 2nd line of address aakashjangir05@gmail.com 3rd Author 3rd author’s affiliation 1st line of address 2nd line of address 3rd E-mail ABSTRACT Identifying the maximum profit generating products is a very essential step for

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    Rahul ‚ the chief executive officer of ABC Energy Limited (ABC Ltd)‚ was preparing his presentations for the board meeting to be held . ABC Ltd was a small India-based energy firm and was primarily focused on power generation. Rahul wanted to highlight ABC Ltd’s readiness to triple its capacity by 2015 in order to achieve a growth target. He also wanted to propose organizational changes to the board that would help the company meet this target. ABC Ltd had employees distributed over four management

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    Before commenting upon the nature of Limited Liability Partnerships (LLP) it is necessary to understand the system of partnership that it embodies. The LLP is provided for by the provisions of the Limited Liability Partnership Act‚ 2008. Under this act the LLP has been described as a “body corporate” and a artificial legal personality with perpetual succession. Under the LLP the partners can manage the rights of duties though the means of an agreement that would be governed by the LLP act. The interested

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    INTRODUCTION: OVERVIEW OF A BRAND The word ‘Brand’ has become a part of peoples’ basic vocabulary. The words’ meaning changes when it is used in different contexts. Sometimes it is a noun‚ as in “That is my brand of choice‚” and sometimes it is a verb‚ as in “Let’s brand this campaign.” It has become synonymous with the name of the company‚ the consumer’s experience of the company‚ the consumers experience of the company’s products and the consumer’s expectations. Brands are embedded in peoples’ daily

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    | 2722.7 | March | 2526.0 | 2333.3 | | June | 2574.0 | 2403.9 | | September | 2515.4 | 2422.2 | | Totals | 10383.0 | 9774.6 | | Comparable Store Sales Growth(Company-Operated Stores Open 13 Months or Longer) (LLP) | B. Situation Analysis (SWOT) Strengths * Starbucks one of the most recognized and respected brands in the world * Innovative and willing to spend on R/D * Premier roaster and retailer of specialty coffee * Good relationships with coffee suppliers

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    Bharat Electronics Limited (BEL) is an Indian state-owned aerospace and defense company with about nine factories‚ and few regional offices in India. It is owned by the Indian Government and primarily manufactures advanced electronic products for the Indian Armed Forces. BEL is one of nine PSUs under the Ministry of Defence of India. It has been accorded Navratna status by the Government of India. BEL offers products and services in a wide spectrum of technology like Radars‚ Military Communications

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    Study on Brand Image

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    CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION OF THE STUDY The aim of marketing is to meet and satisfy target customers needs and wants. Understanding the consumer behavior and consumers is never simple. Consumers may say one thing but do another. They may not be in touch with their deeper motivations. They may respond to influences that change their minds at the last minute. Studying customers provides clues for developing r new products‚ product features‚ prices‚ channels‚ messages and

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    ZaiN Nigeria Introduction A firm‘s organizational structure refers to its formal system of task and reporting relationship controls‚ co-ordination and motivation that employee are encouraged to work together to achieve organizational goals. It is a pattern of interaction and co-ordination that links technology tasks and human components of the organization to ensure that the organization accomplishes it purpose. (Andrzej A Huczynski‚ David A.Buchanan‚ 2007) .Organizational structure allows

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    Conspicuousness of luxury brands In a social set-up‚ consumers tend to behave in a competitive manner such that they settle for the luxuries that would make them conspicuous among their peers and put them on a higher social platform or status. This social behavior is innate in most people. People behave in a manner that seek self-worth‚ glory‚ dignity‚ or simply classy. The attribute of most people to seek class determine their choice of luxury brand. They tend to go for products that are unique

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    Hartmann‚ P. et al. (2005). Green Branding Effects on Attitude: Functional versus Emotional Positioning Strategies. Marketing Intelligence and Planning‚ 23(1)‚ pp. 21-30. This paper proposes an arrangement of key alternatives for green brand situating‚ construct either in light of useful brand properties or on enthusiastic advantages. The point of the study is to test the proposed green situating methodologies against each other‚ surveying their impact on saw brand situating and mark mentality. A hypothetical

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