Managerial Economics Case Study- Bajaj Auto Limited Introduction Bajaj Auto Limited was established in 1945 as a trading company‚ obtaining its license in 1959. •India’s one of the largest two-wheeler manufacturers and dominant players until 1990. •The two wheeler industry grew by 11.6%‚ being unit production increasing from 5.05 million to 5.64 million. • Identification of Problem. The market share of Bajaj declined from 49.3% in 1994 to 38.9% in 1999‚ though the industry’s growth
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THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INFORMATION TECHNOLOGY PRODUCT IN NIGERIA (A CASE STUDY OF VANGAGE LTD) APPROVAL PAGE This DEDICATION This work is dedicated to my parents for all their love and support. ACKNOWLEDGEMENT I like to acknowledge my supervisor Mr Udo former HOD of the department of Marketing Rivers State Poly technique Bori‚ for taking the pains to guide
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3.9 Channels of Business Promotion A medical tourism sphere is a specific branch of medical business which has its own ways of possible advertising. The main features of this kind of business may be stated as the following: - Medical tour services may be offered mostly on-line through a web-site and contextual advertisements; - Another strong source of attracting new clients is a ‘word of mouth’ principle‚ but it is absolutely not controlled by a business owner and unlikely can be effective on the
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Executive Summary The local chapter of sales professionals in the greater San Francisco area wanted to assess relationships‚ if any‚ between differences in salary for inside and outside sales representatives‚ and years of experience. For the experiment 1-10 years was considered low‚ 11-20 medium‚ and 21+ high. 60 inside salesman and 60 outside salesman were interviewed‚ for a total of 120 observations. We were asked to conducted an analyses on the data furnished. The hypothesis is that
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Training and Visiting system in Nigeria Like most approaches to agricultural and rural development‚ the T & V system of extension has its limitations. Such limitations have been well documented by different agricultural and rural development scholars over the years. For instance‚ (Arokoyo‚ 1998)reported that although the T&V system recorded some remarkable levels of technology adoption for crops like maize and cassava in Nigeria. Implementation of T and V approach Nigeria as a country next to the equator
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Effect of I.T on Accounting System in Nigeria 1.0 Introduction Information Technologies significantly affect human as well as other animal species’ ability to control and adapt to their natural environments. The human species’ use of technology began with the conversion of natural resources into simple tools. Information technology (IT) has created significant benefits for various profession as well as deferent aspect of the world economy. The application of the networks system has shortened
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Memo ------------------------------------------------- Background Polysar Limited is Canada’s largest chemical company. Its Rubber Group accounts for 46% of Polysar’s sales. The primary products for this group are butyl and halobutyl and the principal customers for these products are tire manufacturers. The rubber Group has two divisions: NASA (North America & South America) and EROW (Europe & elsewhere). There
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Takeda Pharmaceutical Company Limited is the largest pharmaceutical company in Asia. This company has been making headlines due to its benevolence and effective charity. Takeda identifies CSR-related material issues through discussion with the communities formed by global enterprises‚ international NGOs and institutions involved in healthcare worldwide‚ including other global pharmaceutical companies‚ while referring to internal management strategy and management resources. The Takeda-Plan Healthcare
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Reference group moderates the relationship between self-image congurence and brand loyalty M2014420 Park Sunhee Professor Z.H.Bang Introduction For some time‚ social scientists have recognized group membership as a determinant of behavior.The fact that people act in accordance with a frame of reference produced by the groups to which they belong is a long-accepted and sound premise (Merton and Rossi 1949). People engage in consumption behavior
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Week 5 Case Assignment MRKT 5000 PepsiCo: “Pepsi Sales Bubble with Limited-Edition Soft Drinks” Case Summary: Pepsi and their partner‚ Suntory‚ are using limited-edition soft drinks to boost market share in the $30 billion Japanese beverage market and keep sales bubbling despite a cola war with Coca-Cola and fierce competition for space on store shelves. No new product is a sure thing‚ but the Japanese market is particularly challenging. Of the 1‚500 beverages launched there every year‚ only
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