The effects of advertising media on sales of insurance products: a developing-country case S.A. Aduloju Department of Insurance and Actuarial Science‚ University of Lagos‚ Lagos‚ Nigeria A.O. Odugbesan Formerly of Department of Business Administration‚ University of Lagos‚ Lagos‚ Nigeria‚ and S.A. Oke Department of Mechanical Engineering‚ University of Lagos‚ Lagos‚ Nigeria Abstract Purpose – Characterized by declining goodwill and exemplified sharp drop in gross premium
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INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual or an organization and the public. * Target the entire population but usually
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The case of youth unemployment in Nigeria has been a popular discourse with various perspectives to causes and consequences of unemployment. The rate of youth unemployment has been alarming according to the National Bureau of Statistics. In 2004‚ young people aged between 15-24 years made up 52.9% of the total number of unemployed persons while those aged between 25-44 made up a further 41.1% . It is also estimated that there would be 14 million new entrants into the labour market between 2009-2011
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objective into a reality. In the face of the competitive .nature of the Nigeria Economy in the past couple of years‚ it is considered most for adequate human resources or man power planning training and development to provide the required skills and knowledge. For the purpose of this research work‚ man power human resources and employees training will be same thing and therefore shall be used interchangeably in the course of the study. The important of employee training as it affects job performance of
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Effects of Pesticide Case Study INTRODUCTION The Bago City is the rice granary of Negros Occidental. The farmers of Bago City are struggling because of the pest. They have decreased their production of rice because of the pest. Our goal of engaging this case study is to analyze and see the effect of the pesticide to the crops. We are to seek good and bad effects of these pesticides. We’re going to focus only on finding the effects of these pesticides so we can come up with a good report. By observing
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The Butterfly Effect Case Study How Narrative Is Used In The Butterfly Effect To Add Enjoyment For The Audience Narratives are used in “The Butterfly Effect” to add enjoyment for the audience in a number of different ways. “The Butterfly Effect” released in 2004 after 7 years being made‚ produced and recorded. This all began in 1997 and was a time consuming piece to begin with. The writers and directors “Eric Bress” and “J. Mackye Gruber” who previously written “Final Destination 2” which
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the several top watch brands like Timex‚ Citizen‚ Titan and Sonata. These top home brands in India offer variety of watches that caters to the different requirements of the consumers‚ but these brands are facing tough competition from the numerous foreign brands like Movado‚ Rado‚ Rolex‚ Longines and Swatch. This project covers time-keepers at national and international levels. The project includes the study of marketing and positioning strategies of the various watch brands for men. Various features
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LOYALTY In the play as the audience we witness loyalty in two different ways. It can be referred as loyalty and disloyalty‚ but I want to emphasize on loyalty in the concepts of one which the loyalty that audience seeks in a character as a true man and the other one is which the loyalty that the character shows to themselves. In the play we see the loyalty of Macbeth to himself where he murders King Duncan in order to take the crown. This proves his loyalty to his own ambitions and desires. Also
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Built Environment An Examination of the causes and effects of Building Collapse in Nigeria Vol. 9‚ December 2011‚ pp. 37–47 AN EXAMINATION OF THE CAUSES AND EFFECTS OF BUILDING COLLAPSE IN NIGERIA Oke Ayodeji Department of Quantity Surveying‚ Federal University of Technology‚ Akure 234034 Ondo State Nigeria Corresponding Author: emayok@gmail.com Abstract The research investigated the causes and consequence of building collapse in Nigeria using historical data from 1974 to 2006 and also
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