1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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are representatives of companies competing in Laptop Market in India. There are four brands A‚ B‚ C‚ D and the as you are named Player 1‚ Player 2‚ Player 3‚ Player 4 respectively. The objective of the game is to provide a computer based simulation of all the companies competing in the market. The market dynamics ‚ in terms of product life cycle maturity ‚ effect of brand promotions and product promotion in customer acquisition‚ will be simulated by the computer program. The following are
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project. We would also like to extend our thanks to the various people such as executives and customers who have shared their opinions and experiences through which we received the required information crucial for our inferences and report. This study would not have been as success without the knowledgeable inputs we received from all our respondents. Sincere thanks to all of them. CONTENT PARTICULARS | PAGE NO. | INTRODUCTION | 05-09 | SYNOPSIS | 10 | LITERATURE REVIEW | 11-12 | RESEARCH
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Evidence from Nigeria Muritala Taiwo Department of Economics and Financial Studies‚ Fountain University Osogbo‚ Nigeria Corresponding Author’s E-mail: muritaiwo@yahoo.com Tel: +2348034730332; +2347054979206 Taiwo Abayomi Department of Economics‚ Tai Solarin University of Education‚ Ijebu-Ode‚ Nigeria E-mail: yommy246@yahoo.com Tel: +2348055821802 Abstract This study attempts to empirically examine the trends as well as effects of government spending on the growth rates of real GDP in Nigeria over the
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Promotion Our company promotes our cinema through internet‚ flyer‚ collecting point to claim the ticket and newspaper. Our company will choose these methods is because it can easily attract customer. Nowadays‚ many people are using shopping‚ buying and entertaining in the internet. It is very interactive media which allow for a two-way flow of information. Many people are always getting the information through Facebook‚ so our company will set a website on Facebook. Through Facebook
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experience is part of their effort in building brand loyalty. As you can see from the pictures‚ every bed in the store are occupied‚ with children and adults falling asleep. IKEA does not discourage this. They realize that the more customers choose to relax in its showrooms‚ the more likely they will have positive attitude towards its brand and make a purchase once their incomes catch up with their aspirations. In contrast‚ competitors lack building brand loyalty. 11-furniture‚ has successfully copied
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The Effect of File Sharing on Record Sales An Empirical Analysis * Felix Oberholzer Koleman Strumpf Harvard Business School UNC Chapel Hill foberholzer@hbs.edu cigar@unc.edu March 2004 Abstract A longstanding economic question is the appropriate level of protection for intellectual property. The Internet has drastically lowered the cost of copying information goods and provides a natural crucible to assess the implications of reduced protection. We consider the specific
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INTRODUCTION MYJ Office limited‚ a wholly Ghanaian Owed company addresses the Ghanaian market need of eco friendly office and Manufacturing supplies. MYJ Office Limited will service a wide range of customers including manufacturing‚ institutions‚ government agencies and individuals. Mission MYJ Office Limited will be one leader in quality eco friendly office supplies and manufacturing supplies in West Africa‚ with the largest product portfolio‚ biggest market share‚ using talented people to supply
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A Case Study on- TOYOTA REVS UP U.S. SALES SUBMITTED TODr. A.K.M. MONIRUZZAMAN PROFESSOR DEPARTMENT OF MANAGEMENT STUDIES FACULTY OF BUSINESS ADMINISTRATION JAGANNATH UNIVERSITY SUBMITTED BYMD. MARUF-UL-ARIF Roll: M 130202549 MBA (EVENING) SESSION: SUMMER 2013 DEPARTMENT OF MANAGEMENT STUDIES SUBMIT DATE06-09-2013 FACULTY OF BUSINESS ADMINISTRATION JAGANNATH UNIVERSITY Summary Since 1903‚ Chevrolet or Ford has been the best-selling car brand in the United States until 2002
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A study on factors affecting “Power” and “Turbojet” sales in Hindustan Petroleum Corporation Limited A Project report submitted to Institute of Public Enterprise‚ Hyderabad in partial fulfillment Of the requirement for the award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT - RETAIL & MARKETING Submitted by: Roopa Chowdari .V PGDMRM-24(Class of 2010) Under The Guidance of B.BHARGAVI BE (Electrical Engg)‚ M Sc (International Mktg) Faculty-Marketing INSTITUTE OF PUBLIC
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