"Effects of sales promotion on brand loyalty a case study of globacom nigeria limited" Essays and Research Papers

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    Nigeria and Fdi

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    FDI and Economic Growth: Evidence from Nigeria By Adeolu B. Ayanwale Department of Agricultural Economics Obafemi Awolowo University Ole-Ife‚ Nigeria AERC Research Paper 165 African Economic Research Consortium‚ Nairobi April 2007 THIS RESEARCH STUDY was supported by a grant from the African Economic Research Consortium. The findings‚ opinions and recommendations are those of the author‚ however‚ and do not necessarily reflect the views of the Consortium‚ its individual members or the AERC

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    INTRODUCTION 1.1 BACKGROUND OF THE PROBLEM: The effect of information technology on the operation of deposit money banks in Nigeria cannot be overemphasized. New and better information technology entails that banks can add the service ‘differentiator’ to their products in a way. However‚ enabling tools which developed information technology can provide will make a significant effect on the operations of deposit money banks in Nigeria . The key to efficient banking lies in maximizing

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    Customer Buying Behavior Case Study: Algol Technics Weckman‚ Nina 2009 Leppävaara Laurea University of Applied Sciences Laurea Leppävaara Customer Buying Behavior Case Study: Algol Technics Nina Weckman Degree Program in Business Management T h e s i s June 2009 Laurea University of Applied Sciences Abstract Laurea Leppävaara Degree Program in Business Management International Business to Business Marketing Nina Weckman Customer Buying Behavior; Ca se Study: Algol Technics Year

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    purpose of the study. 1.1 Background to study African Sun formally Zimbabwe Sun Limited was co-founded in 1968 as part of Delta Corporation. The Company was known as the “ZimSun Leisure Group” hence‚ the brand name ZimSun Leisure‚ which reflected the groups’ core activities in the leisure industry. To date‚ African Sun has grown into a holding company with twelve (12) strategic business units‚ under its banner is ZimSun Leisure Limited now known as African Sun Zimbabwe (Pvt) Limited. This is the

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    Sales

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    concernd with sales and customer satisfaction only. Though it is true to certain extent‚ yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution

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    Promotion Mix

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    1. Introduction Promotion is the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product‚ while others may be aimed at potential customers who are

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    INTRODUCTION The aim of this summary is to provide a brief overview over the effects of motivation and satisfaction on destination loyalty. It contains a brief summary of the article furthermore an application on the destination Barcelona. ABSTRACT OF THE ARTICLE In today’s marketplace we can find lots of different destinations. Tourists could travel every month to a new destination. In such a saturated marketplace it is very difficult for destinations to stay competitive. This article shows

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    European Commission case. In this case‚ with respect to product market delineation‚ the ECJ had to decide whether the trade in bananas is a separate relevant market or if this trade is part of a larger relevant market containing all fresh fruits. Consequently‚ the ECJ went with the

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    Terrorisim in Nigeria

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    NAVAL POSTGRADUATE SCHOOL MONTEREY‚ CALIFORNIA THESIS NIGERIA AND THE BOKO HARAM SECT: ADOPTING A BETTER STRATEGY FOR RESOLVING THE CRISIS by Aminu Mohammed Umar June 2013 Thesis Co-Advisors: Hafez Mohammed Jessica R. Piombo Approved for public release; distribution is unlimited THIS PAGE INTENTIONALLY LEFT BLANK REPORT DOCUMENTATION PAGE Form Approved OMB No. 0704-0188 Public reporting burden for this collection of information is estimated to average 1 hour per response

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    Introduction As per case study‚ Unilever is one of the world’s largest consumer product companies and the world market leader in the ice cream sector. Its ice cream has been sold in over 40 countries. Unilever operates in Europe‚ North America‚ Africa‚ and Middle East‚ Asia Pacific‚ and Latin America. It includes brands such as Dove‚ Magnum‚ Lipton‚ etc. Unilever has been a decentralized organization‚ and their operations between its companies were having a common set of management principles

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