Abstract This research basically pertains to find out the relationship between the brand equity and the sales of the product. The questionnaire was constructed and the pilot study using 15 respondents from ICBS was carried out to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. The questionnaires were divided into two parts. On first of June the questionnaires were administered
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Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
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IKEA in Nigeria Nasser Mardini Virginia International University Global Sourcing and Logistics - MBA 628 September 15‚ 2012 Dr. Stephen Onu Company history IKEA was founded in 1943by Ingvar Kamprad aged 17 in a small farming village in Sweden. The name IKEA was formed from the founder’s initials I.K. plus the first letters of Elmtaryd and Agunnaryd‚ the farm and village where Kamprad grew up. Originally IKEA sold everything from pens and wallets to picture frame‚ watched and even ladies
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THE PROBLEM OF NIGERIA: A CRITICAL EXPOSE OF THE EFFECTS OF 1914 AMALGAMATION ON NIGERIA. INTRODUCTION Chinua Achebe citing an Igbo proverb in his “There was a country” tells us that a man who does not know where the rain started to beat him cannot say where he dried his body. The rain that beat Nigeria began more than a decade ago‚ from the resolutions of the Berlin conference of 1884/1885 to the economic–driven amalgamation of the northern and southern protectorates of Nigeria in 1914 by Lord
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Social Science.http://www.jstor.org This content downloaded from 41.204.186.122 on Wed‚ 2 Oct 2013 11:21:25 AM All use subject to JSTOR Terms and Conditions ANNALS‚ AAPSS‚ 483‚ January 1986 Religion‚ Legitimacy‚ and Conflict in Nigeria By HENRY BIENEN ABSTRACT: Nigeria has not evolved political formulas that explicitly allow religion or religious authorities to define legitimacy. There have‚ however‚ been struggles carried out in religious terms over constitutional mechanisms for adjudicating conflict
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Table of Contents Background of the area of the project 3 Research Objectives 6 Research Questions 6 Literature review 7 Research Design 10 Study Area and Rationale for Selection 10 Population 10 Sampling Procedure 10 Data gathering procedure 11 Nature and Source of Data 11 Data Analysis and Interpretation 11 Expected Findings 12 Work plan 12 References 13 Background of the area of the project Bank is an essential part of the well functioning economy. Though the importance
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years I have had here. Only with such knowledge compiled can I complete this report. Finally‚ I would like to thank Mr. Vu Tuong Phan‚ the branch manager of Damco’s office in Hanoi‚ Mr. Nguyen Tuy Anh‚ the Sales manager together with the staff here for enabling me to be an intern of Sales Department and observe their daily operations and for facilitating me while I was writing this report. Phạm Hương Liên Air freight forwarding service at Damco ii TABLE OF FIGURES Figure 1.1: Organizational
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cavitation is once again possible‚ and you can start popping your knuckles again. As for the harms associated with this habit‚ according to Anatomy and Physiology Instructors’ Cooperative‚ only one in-depth study regarding the possible detriments of knuckle popping has been published. This study‚ done by Raymond Brodeur and published in the Journal of Manipulative and Physiological Therapeutics‚ examined 300 knuckle crackers for evidence of joint damage. The results revealed no apparent connection
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marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nike’s growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nike’s extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and brand image. CUSTOMERS In 1998‚ Americans spent $38 billion to buy over 1.1 billion pairs
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CHAPTER ONE 1.0 INTRODUCTION Nigeria as a democratic country like every other nation needs the media to drive or sustain good governance and engender national development. But the media often regarded as the fourth estate of the realm have an enormous task to accomplish this role as the watchdog of the society. The task or role of the media has to a large extent not been effectively accomplished. It is important here to state that the primary role of the media in any given society is to inform
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