"Effects of sales promotion on brand loyalty a case study of globacom nigeria limited" Essays and Research Papers

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    sales

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    Old-school selling is on the brink of extinction. Sales professionals must harness virtual and social tools to survive in today’s new sales world. TOC TABLE OF CONTENTS INTRODUCTION: Hunting vs. Hunted‚ by Scott Tapp‚ PGi......................................................................................................................... 3 CHAPTER 1: The New Era of the Cold Call‚ by Jonathan Farrington‚ Top Sales World.............................................................

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    Nigeria is a country with abundant resources and the potential to be a very powerful nation‚ but it is hampered by many problems. These problems are caused by Nigeria’s colonization by England. Because of this intrusion on their way of life‚ their future was altered dramatically. The nation of Nigeria as a whole has suffered greatly as a country because of this colonization‚ its problem is rooted in the way it was colonized and ruled. The background of the situation is essential to understand its

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    HOUSEHOLDS PRODUCTS (INDIA) LIMITED (D) Indore (in % of all toilet soap buyers) Total Penetration Total Buyers New Buyers Repeat Buyers Repeat Rate% 7.1 7.06 7.1   10 5.48 2.9 2.58 36.34 15.3 8.59 5.3 3.29 32.90 16.9 5.18 1.6 3.58 23.40 17.4 3.8 0.5 3.3 19.53 17.4 1.73 0 1.73 9.94 17.8 1.97 0.4 1.57 9.02 18.1 2.11 0.3 1.81 10.17 The above table depicts that the following characteristics in the 2 cities Hyderabad: a) Low penetration

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    A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING INTRODUCTION The report entitled “A study of Maggi Brand Repositioning and Extension” deals with the study of Maggi brand that was launched in India in the year 1983‚ by Nestle India Limited‚ which became synonymous with noodles. This research paper tries to find a solution to a real life problem of Maggi to launch its products as a Healthy Product. The introduction provides the company background‚ operational & other important information

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    Chapter one 1.0 Introduction Database system developed because of the need to store large amount of data and retrieve that data quickly and accurately for example‚ a University abrary stores details about the books held and loans taken out by student. Not very long ago this information about the books and loads might have been stored in a box card index‚ nowadays‚ only a few decades later‚ student are able to view their loans online and see if a book is available and reserve it. The abrary staff

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    Renata Limited

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    profitability 29 Profitability factors 29 Industry Profitability 29 SWOT Identification Summary 30 Business Canvas Model 31 Key Partners 32 Suppliers 32 Sales Agent 32 Customers 32 Key Activities 32 Acquiring Raw Materials 32 Supply to doctors and hospitals. 33 Key Resources 33 Financial Resources 33 Plants 33 Value Propositions 35 Export Quality 35 Low Price 35 Brand 35 Customer Relationship 36 Health Line (telephone) 36 With Doctors‚ Hospitals 36 Through website and e-mail 36 Channels 36 Retailers 37 Hospitals

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    Cafe Cadbury Brand Study

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    Café Cadbury A Cadbury Schweppes Case Study Introduction Cadbury Schweppes has a very extensive history that could date back to the late seventeenth and early eighteenth centuries when the independent businesses of Schweppes and Cadbury were originated. However‚ it wasn’t until their merger in 1969 that they started on the road to becoming one of the world’s largest supplies of non alcoholic beverages‚ and chocolate and sugar confectionery. Over the last 34 years‚ Cadbury Schweppes has acquired

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    Sales

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    BSAD476-H1WW Week 6: Globalization and Implementation Plan JC Global Implementation Plan Home Depot in Argentina Table of Contents Introduction Home Depot .................................................... 3 Argentina .................................................... ... 4 International Analysis 5-6 Market Considerations 6-7 Entry Modes

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    EJISDC (2002) 10‚ 2‚ 1-8 The Effect of Information Technology on the Growth of the Banking Industry in Nigeria P. A. Idowu Dept of Computer Science and Engineering Obafemi Awolowo University Ife-Ife Nigeria A.O. Alu Dept of Management and Accounting Obafemi Awolowo University Ife-Ife Nigeria E.R. Adagunodo Dept of Computer Science and Engineering Obafemi Awolowo University Ife-Ife Nigeria ABSTRACT The advent of Information Technology (IT) is rapidly changing the banking

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    Consumer-Oriented Promotion

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    Consumer-Oriented Sales Promotion I. A. Sales Promotion Overview What are Sales Promotions? All of us occasionally delay a purchase until the wanted item “goes on sale.” Sometimes we make an unplanned purchase because of a coupon. Perhaps our loyalty to some brands we use now began with a free sample. If any of these are true for you‚ then you took advantage of an extra incentive to buy broadly known as “sales promotion.” 1. Sales promotion definition and classifications. More formally‚ we

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