|18 | |III |OBJECTIVES OF THE STUDY |22 | |IV |RESEARCH METHODOLOGY |23 | |V |LIMITATIONS OF THE STUDY |27 | |VI |ANALYSIS
Premium Organizational culture Organizational studies Milk
Sevastjanovs and I’m going to give a talk on sales promotion. Basically‚ I’ve divided my presentation into four parts. At the beginning I’ll give the definition of promotion sales. Then‚ in the second part‚ I’ll identify what sales promotions can be derected at. Afterwards‚ I’ll point out the most effective sales promotions strategies and to finish off‚ I’ll discuss different types of sales promotion. Right... first of all it’s important to understand what sales promotion is. It can often be hard to launch
Premium Sales promotion Marketing
MARKETING AND CREATIVE PRODUCTION PROMOTION. Subway is an American restaurant franchise that primarily sells subs sandwiches and salads. It is a privately held company owned by a group of people called Doctor’s Associates Inc. Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and territories as of November 7‚ 2012. Subway uses market research to find about the following: * CUSTOMERS – The use of customers helps subway a lot for market
Premium Marketing
Marketing Communications Process Marketing Communications Process According to Dynamic Integration‚ IMC is described as a "management concept that is designed to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations‚ and direct marketing work together as a unified force‚ rather than permitting each to work in isolation." The communication must start from the consumer’s point of view and communicate a consistent message across multi channels and management
Premium Text messaging Communication Marketing
BRAND– “NESTLE INDIA” ABOUT THE THEME FAST MOVING CONSUMER GOODS (FMCG): Fast moving consumer goods are goods which have quick turnover and also has very low cost. FMCG sector (India) is the fourth largest sector in the economy and also provides employment for more than 3 million people in downstream activities. FMCG products are products which are bought by consumers frequently such as toiletries‚ cosmetics‚ soaps‚ plastic goods‚ other personal hygiene products‚ packaged food products
Premium Milk Brand Brand management
Sales Promotion Techniques 1 Marketing firms use sales promotions every day‚ but different companies use different techniques. According to Axia College Week Seven Supplement (2008)‚ advertising and marketing have been with us for a very long time. In fact‚ in ancient Greece and Rome‚ advertising was etched on stone tablets and walls (Axia pg 407 chapt 13). As times change‚ advertising techniques also change. Sales promotions have evolved into the following classifications: discounts and deals‚
Premium Sales promotion Marketing Coca-Cola
Sales Promotion Techniques There are many sales promotion techniques that marketing firms direct toward trade and consumers. Sale promotions in trade are focused on the channels of which the product will be distributed. In a sale promotion with consumers it is directly towards someone. Various classifications of sales promotion techniques include discounts and deals‚ increasing industry visibility‚ price-based consumer sales promotions‚ and attention-getting consumer sales promotions. Discounts
Premium Sales promotion
Meaning of Sales Promotion Every businessman wants to increase the sale of goods that he deals in. He can adopt several ways for that purpose. You might have heard about “lakhpati bano”‚ “win a tour to Singapore”‚ “30% extra in a pack of one kg”‚ “scratch the card and win a prize” etc. You might also have seen gifts like lunch box‚ pencil box‚ pen‚ shampoo pouch etc. offered free with some products. There are also exchange offers‚ like in exchange of existing model of television you can get
Premium Sales Marketing Sales promotion
CUSTOMER LOYALTY EFFECT ON FAST FOOD BRAND RETENTION 1.0 Background of Research 2.1 Problem Statement Based on the analysis from Euromonitor International (2010)‚ the report indicated that consumer spending on food has increased over the years‚ from RM 32‚317.8 million (2005) to RM 44.121.5 million (2010). According to Abdul Rehman Muhammad‚ Zia-ur-Rehman and Dr. Waheed Akhtar (n.d.)‚ creating loyalty about any brand and to retain customers is an essential and crucial element and
Premium Demographics Fast food restaurant Demographic profile
Premiums Promotion‚ Limited- time Discount and Loyalty Card Promotion—Based on Product Life Cycle 31 August 2012 Abstract In recent years‚ sales promotion tactics are extensively used to achieve different marketing targets. The aim of this project is to analyze the effectiveness of premiums promotion‚ limited-time discount and loyalty card promotion according to the marketing targets in the first three phases of product life cycle‚ which can help companies maximize the effects of sales promotion
Premium Marketing