advertising is a problem as old as advertising itself. The problem stems from the many purposes advertising serves: building awareness of products‚ creating brand equity and generating sales. Each of these objectives is not easily measured or related to the advertising that may have affected it. In addition‚ more and more companies are using IMC to reach their desired audiences‚ layering broadcast advertising over direct response campaigns or combining online with offline campaigns. All of this is making
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HEALTH CARE IN GHANA March 2009 ACCORD is co-financed by the European Refugee Fund‚ UNHCR and the Austrian Federal Ministry of the Interior This report is based on a timely restricted Internet research in publicly accessible material currently available to ACCORD. The views and opinions stated in the report do not necessarily reflect the views of ACCORD or the Austrian Red Cross. This paper is not‚ and does not purport to be‚ fully exhaustive with regard to health care in Ghana‚ or conclusive
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Financial Analysis of Vodafone Group Plc 2012 AC4907 Assignment This is a financial analysis of Vodafone Group Plc based on the group’s annual report for the financial year ended 31st March 2012. Shane Gaughan 11/25/2012 Student ID 0173061 Lecturer: Orla Lenihan Introduction Vodafone Group Plc who in 1985 made its first mobile telephone call is today a global communications company serving over 404 million customers in more than 30 countries across 5 continents in which they operate
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(Wallace and Szilag 1982: 53). Luthans (1998) asserts that motivation is the process that arouses‚ energizes‚ directs‚ and sustains behaviour and performance. That is‚ it is the process of stimulating people to action and to achieve a desired task. One way of stimulating employees is to employ effective motivation‚ which makes workers more satisfied with and committed to their jobs. Money is not the
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years I have had here. Only with such knowledge compiled can I complete this report. Finally‚ I would like to thank Mr. Vu Tuong Phan‚ the branch manager of Damco’s office in Hanoi‚ Mr. Nguyen Tuy Anh‚ the Sales manager together with the staff here for enabling me to be an intern of Sales Department and observe their daily operations and for facilitating me while I was writing this report. Phạm Hương Liên Air freight forwarding service at Damco ii TABLE OF FIGURES Figure 1.1: Organizational
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DEGREE BSc (Hons) in Business Information Technology‚ Awarded by the University of Greenwich HE Level H (Honours)‚ National Qualifications Framework (NQF) Level: 6 Overview This programme aims to produce graduates who are empowered with the skills and knowledge sought by employers in today’s competitive markets. The programme covers the theory‚ practice and application of information technology (IT) in a modern business environment. The programme addresses contemporary issues in a range of subjects
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For this study‚ dating violence refers to any intentional sexual‚ verbal‚ physical or psychological attack on one partner by the other in a dating relationship. Dating relationships typically emerge in early to middle age adolescence. These relationships are considered as learning experiences on the development of a sense of identity and the ability to establish meaningful intimate relationships that sometimes last for long periods of time and some even end in marriage. For many adolescents‚ they
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RUNNING HEAD: The Culture Briefing of Ghana The Culture Briefing of Ghana Ghana‚ formerly the British colony of the Gold Coast‚ assumes a special prominence as the first African country to acquire independence from European rule. Ghanaian politicians marked this important transition by replacing the territory ’s colonial label with the name of a great indigenous civilization of the past. While somewhat mythical‚ these evocations of noble origins‚ in combination with a rich
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1. Introduction Promotion is the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product‚ while others may be aimed at potential customers who are
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Effect of Labor Unions Economic Performance Dec. 10‚ 2012 Kidong Kang(Kenny) I. Introduction According to the Bureau of Labor Statistics in 2011‚ 11.8% of workers are members of unions in the labor force as a whole. Especially in the private sector‚ there was obvious tendency to decrease of unionization. Only 6.9% workers in the United States belong to labor unions in 2011. That was more than 2% drops compared to in 2000 era. The basic dilemma faced by unionization is the need to serve the
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