in the implicit or explicit exchange” (Shin and Zhou 2003‚ as cited in Dvir‚ Eden‚ Avolio‚ & Shamir‚ 2002). This paper intends to focus on the effect that transformational leadership has on individual performance. Dvir et al (2002) observed the Israel Defense Force and hypothesized that transformational leadership positively impacts follower performance‚ as well as a positive impact in: motivation in self actualization needs and extra effort‚ morality regarding their organization’s morals and
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television mass media ’s role in the promotional mix. Mass media ’s (television‚ radio‚ magazines‚ etc) role in the promotional mix is advertising. In particular‚ television commercial advertising is a paid form of non-personal communication. Companies use commercial advertising because it is an effective means of mass-marketing as indicated by the "Friends" series finale. The objectives to advertising include: informing consumers of a new product‚ persuading the consumer to remain with or switch
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that a leader has with individual followers. Previous researches have shown that successful interaction between leaders and their followers are central to the overall functioning of a company (Graen and Uhl-Bien‚ 1995). High-quality leader-follower relationships have been found to have impact on employee performance‚ organizational
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Chemical pharmaceuticals Combined Strengths ➢ Automotive ➢ Financial services ➢ Energy ➢ Retail When companies combine/merge the whole objective is to gain new opportunities‚ gain market share‚ grow the business‚ to become more innovative and to improve product offerings‚ utilizing/sharing the existing resources and data. From the case study the company has already been successful in proving that their merger was a win‚ win. Already they have leveraged off each other by gaining
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SYNOPSIS ON A Study of MOTIVATION AND LEADERSHIP STRATEGIES working as a tool for job performance. Submitted to the DAVV University‚ Indore in partial fulfillment of the requirements of the award of the degree of Master’s of Business Administration 2012-2013 MEDI-CAPS INSTITUTE OF TECHNOLOGY & MANAGEMENT A.B.Road‚ Pigdamber‚ Rau Indore - 453331 Phone No.: 0731-4259500‚ 2856294 Fax: 0731-4259501
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remain mixed on whether high turnover impacts upon performance. There appear to be some contrasting hypothesis at play. The first suggests that turnover naturally affects performance. Those that leave are often experienced staff‚ and it naturally takes time to replace that expertise. They also develop the internal networks required to do their jobs well‚ which again is difficult to replace in the short-term. A second hypothesis is that companies with high staff turnover don’t suffer because they
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Dell Promotion Objectives Dell’s sales promotion strategies are depended on the different type of consumers such as loyal customers‚ competitor’s customers‚ Brand switchers‚ and prize buyers. A repeated purchase which is the sales promotion objective is very important for any company to reach their goal. Dell offers its customers an option to purchase on internet and to contact Dell employees if they have any problems or questions. . Internet is the most efficient
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footfall for its own sake‚ but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically‚ when we talk of mall marketing‚ we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such as fashion shows for women‚ concerts for teenagers‚ car shows for men‚ and cartoon-character-themed events for children. These events‚ even when sponsored by companies like Pepsi or Coca-Cola‚ cost millions to put on. But they are
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Samsung promotion Samsung puts great emphasis on its presentation and image in public. Promotion is highly important part of marketing mix and the company sets aside a sufficient and quite large budget for making the best to promote itself. Support of selling is highly intensive and always tries to react on the competition. There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution
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Marten Pieters‚ MD and CEO‚ Vodafone India‚ speaks about the challenges facing the telecom sector‚ the 3G auctions and why the government needs to get its policy right soon. This Idea Exchange session was moderated by Managing Editor‚ Financial Express‚ Sunil Jain 1. Sunil Jain: How has the 2G case changed things for the telecom sector? India has had this licence system for very long. So a lot of entrepreneurs have this feeling that once you get a licence‚ that’s the way to make money. So a
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