Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling and publicity. The purpose of sales promotion is to stimulate‚ motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to
Premium Marketing Sales Advertising
Assignment: Sales Promotion Techniques MKT230 October 3‚ 2010 ASSIGNMENT: SALES PROMOTION TECHNIQUES Coordinated along with other promotional activities a firm’s integrated marketing communication program must direct its sales toward trade and consumers. Some real world examples to describe the classifications of sales promotions techniques might include; discounts and deals‚ increasing industry visibility‚ priced-based consumer sales promotion‚ and the attention-getting consumer sales promotions
Premium Sales promotion Marketing
Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward‚ marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g.‚ lower purchase price‚ money back) or the inclusion of additional value-added material
Premium Marketing
Meaning of Sales Promotion Every businessman wants to increase the sale of goods that he deals in. He can adopt several ways for that purpose. You might have heard about “lakhpati bano”‚ “win a tour to Singapore”‚ “30% extra in a pack of one kg”‚ “scratch the card and win a prize” etc. You might also have seen gifts like lunch box‚ pencil box‚ pen‚ shampoo pouch etc. offered free with some products. There are also exchange offers‚ like in exchange of existing model of television you can get
Premium Sales Marketing Sales promotion
period of time. And if the response is successful in Melbourne it can be an option to expand to other cities as well. Sales promotion pitch: Offering a 15% discount to students from the 1s of July to the 31st of July on all of Coles’ fresh and frozen fruits and vegetable line. SWOT analysis : Strengths: The current economic condition will help the response to a sale if it is held. It will attract the customers and increase revenue. It is also a healthy campaign as fruits and vegetables
Premium Target market Target audience Advertising
MARKETING AND CREATIVE PRODUCTION PROMOTION. Subway is an American restaurant franchise that primarily sells subs sandwiches and salads. It is a privately held company owned by a group of people called Doctor’s Associates Inc. Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and territories as of November 7‚ 2012. Subway uses market research to find about the following: * CUSTOMERS – The use of customers helps subway a lot for market
Premium Marketing
Bibliography: • Fred Luthans “Organizational Behavior”‚ 11th Edition‚ The McGraw-Hill Companies‚ Inc.‚ 2008. • Kothari.C.R‚ “Research Methodology- Methods & Techniques‚ 2nd Revised Edition ‚ New Age International (P) Ltd.‚ Publishers‚ 2004.
Premium Organizational culture Organizational studies Milk
MILLICOM GHANA LIMITED OPERATORS OF TIGO TELECOMMUNICATION NETWORK Millicom International Cellular S.A. ("MIC") portfolio of assets currently comprises 17 cellular operations and licenses in 16 countries in Asia‚ Latin America and Africa‚ covering a population under license of approximately 392 million people. Millicom Ghana Limited‚ operators of Tigo cellular network is one (1) of six (6) mobile voice services providers licensed to operate in Ghana. It was the first mobile cellular network branded
Premium Cellular network Mobile phone GSM
Vodafone Goals and Objectives The primary objective of Vodafone as a business entity is profit maximisation. The company has a mission statement that ensures for this objective to be achieved in the best possible manner. Vodafone’s mission statement is “to be the communications leader in an increasingly connected world” (Annual Report‚ 2010). Accordingly‚ this mission statement is communicated to all stakeholders of the company‚ especially to 84‚990 employees (Company Description‚ 2010) of the company
Premium Vodafone Mobile phone Management
Marketing Communications Process Marketing Communications Process According to Dynamic Integration‚ IMC is described as a "management concept that is designed to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations‚ and direct marketing work together as a unified force‚ rather than permitting each to work in isolation." The communication must start from the consumer’s point of view and communicate a consistent message across multi channels and management
Premium Text messaging Communication Marketing