Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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MALAYSIAN TOURISM - ASSESSING ITS PERFORMANCE‚ IMPACT AND FUTURE Introduction to Malaysian Tourism Tourism‚ including Malaysian tourism‚ is a big industry worldwide and many countries have already cashed in on its potential. This article seeks to assess the performance of tourism in Malaysia‚ its development‚ impacts and future. Implications for students will also be discussed. Tourism success in any country begins from the priority placed on it by the government. The Malaysian government
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Abstract With today’s complex tourism systems‚ the planning and management of these systems pose as a challenge to many. Tourist destinations‚ stakeholders and the tourists themselves play a part in working toward the sustainability of tourism. This article covers how the complexity of tourism has complicated the tourism industry and what new strategies can be implemented toward building a more sustainable tourism. Introduction The world today is a fast paced‚ ever growing economy and development
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Tourism in Northern Ireland and the Northern Irish Tourist Board Historically‚ conflict in Northern Ireland has prevented the growth of the Northern Irish tourism industry. In 1972‚ in the midst of “the troubles”‚ revenue generated by tourism was estimated to be around £8.64 million with just under 440000 trips being made to Belfast that year (See table 1). Fast forward thirty eight years to 2010‚ where 3.164 million tourists have paid a visit to Northern Ireland (NIbusinessinfo.co.uk)‚ and it
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......................................................35 How is Bangladesh sold ...............................................................36 The future Bangladeshi tourist supply.......................................38 The potential of the tourism industry ........................................39 Introduction ..................................................... 3 Bangladesh – at a glance ................................... 4 Geography.................................................
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After 1989: Hungarian Tourism in Transition Period Tourism is one of the most important industries in the Central and Eastern European transition economies. Tourism does not only bring in massive hard currencies‚ which transition economies desperately need‚ but also receives tremendous foreign direct investment (FDI)‚ which transition states could possibly benefit from the spillover effects. This paper examines the tourism industry in Hungary after the collapse of Communism in 1989. Firstly‚
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Tourism in the country of Jamaica has long since proven to be very popular ever since it was hyped up as a health spa in 1862. Since than mass tourism has taken full effect not only with its natural beauty and many attractions but with the work and development of the Jamaican Tourist Board it has become a favored tourist destination in the Caribbean region. Since tourism is Jamaica ’s primary foreign exchange industry the Jamaican government has continually invested in tourism development. While
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Some people think tourism is just going to a travel agency and buying a tour to visit a place. However‚ there are more issues involved with this field than people can imagine. According to the World Tourism Organization (UNWTO) tourism represented 5% of the direct global GDS‚ offering 235 million jobs worldwide and generating more than US$ 1 billion for local communities where it is developed. It is clear‚ therefore‚ that tourism brings advantages to a country‚ but there are obviously disadvantages
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MINISTRY OF NATURE‚ ENVIRONMENT AND TOURISM‚ MONGOLIA HOW TO DEVELOP TOURISM IN UMNUGOBI PROVINCE MRS.BAYASGALAN SARANJAV SENIOR OFFICER OF TOURISM DEPARTMENT CONTENTS: BACKGROUND OF THE COUNTRY TOURISM DEVELOPMENT AND RESOURCES TOURISM POLICIES TOURISM DEVELOPMENT OF UMNUGOBI HOW TO DEVELOP TOURISM IN UMNUGOBI? MONGOLIA Country status: At 1‚564‚116 square kilometre‚ Mongolia is the 17th largest and the most sparsely populated country in the world‚ with a population
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http://goindia.about.com/b/2013/04/03/how-are-safety-concerns-affecting-foreign-tourism-in-india.htm How are Safety Concerns Affecting Foreign Tourism in India? If recent news reports are to be believed‚ the writing is on the wall. There has been a 25% drop in the number of foreign tourists visiting India over the last three months‚ following a widely publicized spate of sexual attacks on women. Even worse‚ the number of foreign female tourists has decreased substantially‚ by 35%‚ over the same
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