16 Case Studies CASE 2 RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES Objectives The case has been prepared to help you to appreciate the following: • What is an agency brief and what are its various components • To profile the market Segments and select the most attractive by carefully analysing the interpreting consumer data • Selection of communication objectives and development of a communication strategy to achieve a desired response. Structure
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they use‚ also looking at there outputs and influences. The first photographer that I will be looking at‚ will be Man Ray. Ray was born in Philadelphia‚ Pennsylvania. Man Ray was Dadaist – Surrealist photographer and painter. Man Ray began his life in 27‚ August 1890‚ and died in November 18‚ 1976.He ran successful enterprises in art‚ studio portraiture and fashion photography. Ray has used the camera in many different ways: to document his art; to make art; and‚ from someplace in between‚ to take
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Ray ban report Introduction My marketing report will be based around the American brand Ray Ban. Ray Ban were founded in 1937 by Bausch & Lomb were the glasses first purpose were protecting US army pilots from glare of the sun and altitude sickness when flying high. A new type of glasses were introduced to stop this from happening called Aviator this name of sunglasses is still living strong in 2013. In 1999 Bausch & Lomb sold the sunglasses grand to an Italian group called Luxottica for a reported
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In this article "Airport Screeners Could See X-rated X-ray’s" Joe Sharkey tells us a little bit about a new airline security program. Sharkey advertizes that airlines are trying to bring in X-ray units that will be able to look beyond clothing‚ to the outline of bare skin. This precaution is becoming effective because technology is getting more advanced. Since metal detectors can’t be as reliable as we once thought‚ serious measures need to be demanded. However‚ scientists have discovered the previous
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Conrad Rontgen‚ a German‚ accidentally came upon the x-ray. The x-ray is a complex piece of technology that airports and hospitals use greatly in life today. In the medical world the x-ray has helped find diseases when no other piece of technology could. The x-ray is a very important machine that our world couldn’t do without. Rontgen accidentally discovered the x-ray when he was studying the effects of the cathode ray. He found that the x-ray could light up a screen a few meters from the source
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The v-type hay ray rakes tow behind frame’s main role is harvesting hay. The hay should be harvested soonest possible and removed from direct sunlight. After the grass is cut it is exposed for a while to dry up. The V-type hay ray rake tow behind frame is among the type of machinery used in the harvesting of hay. The rake is designed in a suitable way that allows it to harvest the hay. It is comprised of wheels that are angular shaped. The wheels are propelled majorly across the ground which allows
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Radiology is the process of working and viewing inside the human body without breaking the skin. By using radiant energy‚ which may take the form of x-rays or other types of radiation‚ we are able to diagnose and treat many diseases and injuries. Both diagnostic and therapeutic radiology involve the use of ionizing radiation (Beta‚ Alpha‚ Gamma‚ and x-rays)‚ with the exception of the MRI‚ which uses a magnetic field rather than radiation. Radiology is classified as being either diagnostic or therapeutic
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Katie Virant Words Brought to Life English- 4th Period November 30‚ 2009 Ray Bradbury‚ well-known American author‚ playwright‚ and poet‚ created his success on no more than his high school diploma. He did‚ however‚ learn many valuable lessons in life which he incorporates in his works. Ray Bradbury uses figurative language such as irony‚ personification‚ and imagery to artistically present his vision of life’s morals. Bradbury’s use of irony in his pieces establishes how mankind commonly
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Essay #1 In the short stories by Ray Bradbury‚ “The Veldt” and “The Fog Horn” plot‚ theme and characterization intertwine. The personas of each character help drive the plot and theme within each story. This is important because the characters are the personality of the story and are needed to propel the plot‚ along with keeping the reader engaged especially‚ with the suspense their dialogue provides. Within “The Fog Horn” the author uses the major character McDunn to tell the story. By doing
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Dental X-ray Unit History Discovery of x-ray Professor Wilhelm Conrad Roentgen * 1895 discovered the first example ionizing radiation * the key to his discovery was device called a Crooke’s tube. Scientists and Researchers * Dr. Otto Walkhoff * the first to expose a prototype of a dental radiograph. * accomplished by covering a small‚ glass photographic plate with black paper to protect it from light and then wrapping it in a sheath of thin rubber to prevent moisture
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