NIKE INC. INTERNATIONAL MANAGEMENT CHIARA RÖHL INHALT • • • • • • • 1. DATEN/FAKTEN NIKE INC. 2. INTERNATIONALISIERUNGSPROFIL 3. EPRG EINORDNUNG 4. STRATEGISCHEN GESCHÄFTSEINHEITEN 5. PROZESS INTERNATIONALISIERUNG 6. PLANUNGEN/ VORSCHLÄGE 7. BEWERTUNG DURCH MEDIEN 1. DATEN/FAKTEN NIKE INC. SPORTARTIKEL INDUSTRIE GRÜNDER PHIL KNIGHT‚ BILL BOWERMANN ONITSUKA TIGER/ ASICS 1957„BLUE RIBBON“ BEAVERTON/ OREGON $20‚9 MRD UMSATZ ; 34.400 MA IN 2011 CEO MARK PARKER 2. INTERNATIONALISIERUNGSPROFIL
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beginning staages of Reebok‚ J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas‚ they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly popular the bulk of sales ccome from the Rss 2000
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volume of trade‚ interaction and risk give what we now label as ’globalization ’ a peculiar force.( 1) With increased economic interconnection‚ some argue‚ multinational corporations. which rose the globalization of the ’brands ’ like Coca Cola‚ Nike and Sony. Anthony Giddens (1990: 64) has described globalization as ’the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa
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Modern Ethical Theories Psychological Egoism vs. Ethical Egoism When we discuss modern ethics there are two theories that emerge above all others and although both are supported they are often controversial in nature. Ethical Egoism states that we should put ourselves and our interests before those of others leading to the conclusion that if we do things that are only in our own self interest then we have achieved morality. Psychological Egoism presumes that we always put ourselves and our interests
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strategic issued is to be able to compete in the sports apparel industry against big names such as Nike and Adidas. In order for them to be successful‚ they have to be able to meet their market share. UA needs to open up its industry to include more women apparel and shoe wear as well as reach other people globally. In order for them to target a large number of consumers and to compete against Nike or Adidas‚ they need to be able to reach the same genre of people in the United States and other countries
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STRATEGIC ISSUES Even though it is one of the most competitive athletic wear brands in the Unites States‚ there are a few issues that prevent Under Armour from surpassing its competitors. Under Armour is not as geographically diverse as Adidas and Nike‚ which inhibits the company from a great amount of potential profit. Although competitors are currently more widespread than Under Armour is‚ Under Armour
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ASSIGNMENT IN NIKE INTRODUCTION:- This assignment is about the distribution network used by NIKE.I will discuss about the distribution strategy and channels of the distribution Network used by Nike and then I will compare with that which is used by the its competitors like Reebok and Adidas.And at last I will discuss about the other methods which according to me will be effective.I will also discuss about the comparative points between NIKE and its competitors.And lastly I will write analysis
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Bowerman and Mr. Knight officially changed the name of their company “Blue Ribbon Sports”‚ to Nike‚ Inc. on May 30‚ 1971. It started out as the two of them selling running shoes from a Japanese manufacturer out of the back of their van. They would park their van outside of track meets and try to sell their running shoes to the athletes. Nike is now headquartered in Beaverton‚ Oregon. To think that Nike came all the way from selling running shoes out of a van shows how far they have come as a company
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There have been some controversial theories on the helping of others. One theory is from the egoists. A major believer in the egoism theory is the famous author‚ Ayn Rand. She believes that a person should only help another person if they hold value to them‚ or if in helping them they will receive something in return‚ which is all supposed to relate to one’s own happiness. Egoism claims that each person has but one ultimate goal: his or her own welfare. This theory also implies that not everyone can
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In 1972 Knight created Nike and paid a college student $35 to design a logo for his new company. Nike became increasingly popular and was at the top of the sneaker game in 1990 when many forms of controversy and some questions of Knights character arose. Nike was able to get through the controversy and remain at the top of athletic footwear and Phil Knight was named the “most powerful” person in sports in 1993. The controversy continued to attract itself to Nike and as the founder and CEO many
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