Why profiled on Startup Review eHarmony established a new category within an online market that many considered to be dominated by two well-established Internet brands in Match.com and Yahoo. eHarmony was launched in August 2000 with $3M in funding and grew into a rumored $100M+ revenue‚ highly profitable company in less than 5 years (note: revenue currently estimated at $165M per year). By the time Sequoia Capital and TCV invested $110M into the company in November 2004‚ it was rumored that almost
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together who eventually want to be married or at least have a long-term‚ committed relationship. Their company ’s founder‚ Dr. Neil Clark Warren‚ is an older‚ distinguished gentleman‚ whose focus is to put people together‚ and keep them together. eHarmony ’s member count is at about five and a half million‚ with more than 9000 marriages that they can confirm. Their clients tend to be college-educated‚ many with some secondary education. From a psychographic standpoint these are people who are looking
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Kristian Castro MGMT 700 10/10/2012 eHarmony Case Study 1. While meeting people online is becoming more commonplace with the increasing reliance on the Internet as a social tool‚ navigating the dating scene online has come with a stigma attached. People tend to use online personals sites as a last ditch effort when they become too frustrated with the traditional dating scene‚ or they are too busy to immerse themselves in the dating scene. Even though online dating is more popular now
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Strategic Analysis of eHarmony ------------------------------------------------- CONTENTS EXECUTIVE SUMMARY 4 ANALYSIS & EVALUATION: 4 EXTERNAL ANALYSIS: 4 ECONOMY: 4 DEMOGRAPHICS: 4 INCOME DISTRIBUTION: 4 ETNIC MIX: 5 GEOGRAPHIC DISTRIBUTION: 5 AGE STRUCTURE: 5 SOCIAL AND CULTURAL TRENDS: 5 GLOBILIZATION: 5 TECHNOLOGICAL TRENDS: 5 GOVERNMENT INTERVENTION: 6 BUSINESS TRENDS: 6 MICRO LEVEL ANALYSIS: 6 BUSINESS CYCLE: 6 MAJOR PLAYERS IN THE INDUSTRY: 7 DIRECT
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selfishness and desire to stray from monogamy as most would think. Much of it has to do with the fact that people are so consumed with being all they can be and not putting in the time required to have that special connection with another human. eHarmony was created to provide a way for members of society to easily meet potential significant others and “date” over the internet while not sacrificing time in their workplace. The initial response of the public was wary. People felt embarrassed that
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ShiMei Everette‚ Matthew Mosch‚ Jason Reed & Devard Wharton eHarmony Case Analysis Brief Introduction & Key Issues eHarmony in essence is an online personals service whose main clients are marriageminded individuals. The online client profile is an extensive relationship questionnaire along with a matching system and a guided communication system. It’s biggest competitor at the time of the article was Match. This online personals service was designed simply for people to seek out likeminded people with the same interest
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eHarmony Question 1: The first general environment that is most relevant to this case is the demographic segment. This segment focuses on population size‚ age structure‚ geographic distribution‚ ethnic mix‚ and income distribution. This segment is relevant to eHarmony because there main focus is to match their customer’s with potential partners. They need to take in account the matches age‚ income‚ ethnicity‚ and income. In the case‚ they discuss how they require customers to answer questions
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eHarmony SWOT Analysis * Strengths * Well-defined competitive space (Marriage-Minded Singles)‚ Long-term compatability * Endorsed by Christian organizations * Able to convert active members to paying members 3 times as effectively than competitors * Distinguished by Personality profile and patented matching algorithm * Extensive Relationship questionnaire * Selective pool of singles (declinesd to sell memberships to at least 1 million people) *
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eHarmony Case Review Key Marking Issue The key marketing issue facing eHarmony is continuing to differentiate eHarmony from the emerging competition‚ to include free dating websites‚ by effectively marking their success measures and broadening their customer base. First Marketing Solution The first solution I would consider would be to defend eHarmony’s position as the leading matchmaking company in the long term relationship segment of the market. It is extremely important to market the success
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LESSON PLAN Grade: IX Unit V Lesson II “FAMILY VALUES” Materials: computer‚ projector‚ textbook‚ pictures‚ board‚ felt-tip-pens Competences: I.1 Reception of spoken messajes I.2 Production of spoken messages and interaction I.3 Reception of written messajes II knowing customs‚ traditions‚ historical and cultural personalities. V. awareness in the formation of attitudes and values Subcompetences: I.1.3 . Determining the type of message by identifying the details of evaluation and selecting
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