Southwest Airlines Strategic Practices Marion L. Boston MGT 450 Strategic Planning for Organizations Instructor: Mark Bojeun April 4‚ 2011 Introduction Southwest Airlines’ company strategy consists of competitive moves and business approaches management has developed to attract and please customers‚ conduct operations‚ grow the business‚ and achieve performance objectives (J. Gamble & A. Thompson. 2009. p. 2). In writing to inform the management team of the discussion‚ we will discuss
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In this process the internal saturation of the organization is matched to the external situation of the environment • Basis: Architecture as a metaphore • In short: “Establish a fit” • The internal state of policy: striving‚ inhibitions and competences that exist within the company • External expectations: what must be sought and achieved if the company is to survive. 7 Premises underlying the Design School 1. Strategy formation should be a controlled‚ conscious process of thought • Strategies
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is traveling to a foreign country with unfamiliar languages‚ they can have a sense of home when they go to the local McDonalds because they will already be familiar with the menu and the products offered. This strength is not considered a distinctive competence‚ though‚ because it is something
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You see it everywhere in magazine articles and advertisements‚ but what exactly is a core competence? At its simplest‚ a core competence is a unique capability that affords some type of competitive advantage. It corresponds to a business process‚ and involves underlying skills‚ functions‚ systems and knowledge. To determine if something is of core competence‚ one must ask‚ "Does this ’thing’ give the company a unique advantage over its competitors and help make the company profitable"? Capabilities
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restructure the terms of the deal? Philips versus Matsushita 1) How did Philips become the leading consumer electronics company in the world in the postwar era? What distinctive competence did they build? What distinctive incompetencies? 2) How did Matsushita succeed in displacing Philips as No. 1? What were its distinctive competencies and incompetencies? 3) What do you think of the change each company has made to date - the objectives‚ the implementation‚ the impact? Why is the change so
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EXECUTIVE SUMMARY Apple was formed in 1976 by Steve Wozniak and Steve Jobs. After some disastrous losses in the 1980’s and 1990’s to their main competitor‚ IBM‚ Apple was able to re-invent the entire company. When Jobs returned to Apple in 1996‚ he took an expanded role and not only continually pushed for innovative ideas and products but also compelled several structural changes. Jobs also got rid of profitless divisions and departments. Apple has been able to gain market share quicker
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Discussion Questions:1.What type of generic business strategy is Zara pursuing?Zara has a low price strategy because they can use a lower cost structure than their competitors. The quality of the products is lower and they can cut costs so offer a lower price. So we can speak of a cost leadership strategy‚ low cost what gives low prices. On the other hand‚ Zara has also a differentiation strategy. They are unique in a what that they see what the new fashions clothes are and that they are able to
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* External and Internal Analysis and Competitive Advantage In this lecture‚ we focus * Company’s present strategy * Internal strength and weakness and external opportunity and threat * Five generic competitive strategy * Competitive advantage and strategy for Diversification * External and Internal Analysis and Competitive Advantage Considerations for Present Strategy: * Cost (low cost?) * Quality (superior quality?) * Customer based (broad or narrow segment) * Product-distribution
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& ability to use distinctive competencies to excel in a particular field -Abilty to use its ‘S’& ‘W’to exploit ‘O’& face ‘T’in its external environment Organization resources – Physical & Human cost‚ availability -strength / weakness Organization behaviour Identity & character of an organizationleadership‚ Mgt. Philosophy‚ values‚ culture‚ Qly of work environment‚ Organization climate‚ organization politics etc.ResourceBehaviour Distinctive competence -Any advantage a company
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temporarily separated. These stages of relationships have changed in history and will continue to adjust according to society and‚ of course‚ technology. Communication has continuously been evolving ever since language existed. Language gives the distinctive ability for the evolution of human society. Language starts at the basis of spoken words; information is conveyed through conversation aloud or written in forms of letters. Efficient communication has involved written messages even in the earliest
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