eHarmony If you are single and looking for long-term love‚ eHarmony.com Inc. wants to find you the "perfect mate." With traditional values and modern matchmaking possibilities‚ eHarmony.com has taken the electronic dating scene by storm. eHarmony has united more than 10‚000 couples in marriage in its short history and‚ during 2008‚ had more than seven million registered users. Background In 2000‚ eHarmony was founded by Dr. Neil Clark Warren an evangelical Christian who worked for 30 years
Premium Online dating service Dating Dating system
Why profiled on Startup Review eHarmony established a new category within an online market that many considered to be dominated by two well-established Internet brands in Match.com and Yahoo. eHarmony was launched in August 2000 with $3M in funding and grew into a rumored $100M+ revenue‚ highly profitable company in less than 5 years (note: revenue currently estimated at $165M per year). By the time Sequoia Capital and TCV invested $110M into the company in November 2004‚ it was rumored that almost
Premium Online dating service English-language films American films
ShiMei Everette‚ Matthew Mosch‚ Jason Reed & Devard Wharton eHarmony Case Analysis Brief Introduction & Key Issues eHarmony in essence is an online personals service whose main clients are marriageminded individuals. The online client profile is an extensive relationship questionnaire along with a matching system and a guided communication system. It’s biggest competitor at the time of the article was Match. This online personals service was designed simply for people to seek out likeminded people with the same interest
Premium Online dating service Health care Electronic health record
Kristian Castro MGMT 700 10/10/2012 eHarmony Case Study 1. While meeting people online is becoming more commonplace with the increasing reliance on the Internet as a social tool‚ navigating the dating scene online has come with a stigma attached. People tend to use online personals sites as a last ditch effort when they become too frustrated with the traditional dating scene‚ or they are too busy to immerse themselves in the dating scene. Even though online dating is more popular now
Premium Online dating service Dating system Dating
selfishness and desire to stray from monogamy as most would think. Much of it has to do with the fact that people are so consumed with being all they can be and not putting in the time required to have that special connection with another human. eHarmony was created to provide a way for members of society to easily meet potential significant others and “date” over the internet while not sacrificing time in their workplace. The initial response of the public was wary. People felt embarrassed that
Premium Online dating service Marriage Matchmaking
eHarmony’s strategy is based on targeting individuals who want to get married. It offers a detailed relationship questionnaire‚ a patented matching system and a guided communication system. The rest of the industry does not have such an extensive questionnaire leading to matching like-minded people with an intention of a serious relationship. The most important part of eHarmony’s business model is based on offering a very integrated system that includes a detailed Personality Profile‚ the results
Premium Medicine Health care Electronic health record
eHarmony Case Review Key Marking Issue The key marketing issue facing eHarmony is continuing to differentiate eHarmony from the emerging competition‚ to include free dating websites‚ by effectively marking their success measures and broadening their customer base. First Marketing Solution The first solution I would consider would be to defend eHarmony’s position as the leading matchmaking company in the long term relationship segment of the market. It is extremely important to market the success
Premium Online dating service Dating Dating system
together who eventually want to be married or at least have a long-term‚ committed relationship. Their company ’s founder‚ Dr. Neil Clark Warren‚ is an older‚ distinguished gentleman‚ whose focus is to put people together‚ and keep them together. eHarmony ’s member count is at about five and a half million‚ with more than 9000 marriages that they can confirm. Their clients tend to be college-educated‚ many with some secondary education. From a psychographic standpoint these are people who are looking
Premium Online dating service
eHarmony Question 1: The first general environment that is most relevant to this case is the demographic segment. This segment focuses on population size‚ age structure‚ geographic distribution‚ ethnic mix‚ and income distribution. This segment is relevant to eHarmony because there main focus is to match their customer’s with potential partners. They need to take in account the matches age‚ income‚ ethnicity‚ and income. In the case‚ they discuss how they require customers to answer questions
Premium Online dating service Culture Sociology
An analysis of eHarmony‚ including the five forces according to Porter 1.1 The threat of new entrants The biggest threat to eHarmony and other paid dating sites was the free dating sites that were the newest entrants into the market. These sites did not have major restrictions to joining and did not necessarily do the match-making for the members. According to Piskorski‚ Halaburda & Smith‚ very many people subscribed to such sites as witnessed by the rise of “Plenty of Fish” in 2007 to become
Premium Online dating service Communication