com ITC Limited which previously stood for Imperial Tobacco Company of India Limited is an Indian conglomerate with a turnover of US $ 4.75 billion. It ranks third in pre-tax profit among India’s private sector corporations. The company has its registered office in Kolkata. The company is currently headed by Yogesh Chander Deveshwar. It employs over 20‚000 people at more than 60 locations across India and is listed on Forbes 2000. The Training Centre of the company is in Munger‚ Bihar. ITC is also
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increase in net sales and 18.0% increase in EBIT as margins expanded 590bps. Volumes declined 1.5% as realizations increased 15%. 64mm cigarettes continued to report strong traction as ITC launched three new offers - ’Flake Galaxy’‚ ’Flake Liberty’ & ’Silk Cut Virginia’ in this segment in various markets. ITC has increased prices by another 2% in July mainly due to price increase in Gold Flake Filter which should support profitability and enable 18% cigarette growth in FY14 even as full impact
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ITC‚ the paper to hotels conglomerate‚ which saw its non-FMCG cigarette business revenues rise by 24 per cent in the quarter ended December 2010‚ has managed to turn around its foods business. The Bingo! range of potato chips saw sales growing by 48 per cent during the December 2010 quarter. In August 2001‚ ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations.The launch of Bingo in March 2007 market ITC entered into fast
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The ITC group has segmented its 66 hotels across India into four different brand categories after an extensive in-house re-branding exercise. This segmentation is in line with the global practice wherein hospitality companies have different brands for different market segments and different price points. The seven super deluxe hotels will be under the ITC banner‚ and another seven five-star luxury hotels will be under the Welcom brand‚ followed by the 15 mid-market full service hotels
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GOLDFLAKE: GoldFlake was launched by ITC in India in the seventies and as the years progressed it gained popularity and is now the largest selling brand in the world. It was launched as a premium cigarette for the adult men of the elite class as the brand was compared with Gold for the quality and purity of experience. Today‚ the cigarette has a place in premium as well as economy category and its target market has shifted from just adults to both adults and youth of all. The GoldFlake sold in
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INDUSTRY ANALYSIS:- About ITC Market Capitalization :- US $ 18 billion Turnover :- US $ 4.75 billion Diversified presence in • Cigarettes‚ • Hotels‚ • Paperboards & Specialty Papers‚ • Packaging‚ • Agri-Business‚ • Packaged Foods & Confectionery‚ • Information Technology‚ • Branded Apparel‚ • Personal Care‚ Greeting Cards‚ Safety Matches and other FMCG products Corporate Strategies:- • Developing a portfolio of world class • Continuous
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Overview of ITC ITC was incorporated on 24th August 1910 under the name Imperial Tobacco Company of India Limited. Progressively‚ as the Company ’s ownership Indianised‚ the name of the Company was changed to I.T.C. Limited in 1974. As ITC has a wide range of businesses such as Cigarettes & Tobacco‚ Hotels‚ Information Technology‚ Packaging‚ Paperboards & Specialty Papers‚ Agri-business‚ Foods‚ Lifestyle Retailing‚ Education & Stationery and Personal Care - the full stops in the Company
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The ITC eChoupal Initiative Wednesday‚ January 23‚ 2013 Background: Soybeans and their derivatives constituted two-thirds of ITC’s agricultural business. ITC had an integrated presence throughout the entire value chain‚ from procurement to export. Farmers had traditionally relied on choupals‚ an informal assembly‚ as their only source of agricultural knowledge and sold soybeans at the closest market‚ or mandi‚ to traders employed by ITC. Despite success of soybean products in domestic and
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History ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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