ting strategy ITCMarketing Strategy Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach
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Case Study Report The ITC eChoupal Initiative Index Contents Page No. 1. Executive Summary..................................................................................3 2. Issue...............................................................................…………………3 3. Environmental and Root Case Analysis........................
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ITC 101 Chapter 5 1. Standalone computers increase employee productivity as much as computer networks. () 2. Computers can exchange data over networks of clearly delineated size. () 3. The major problem of discovery is the huge amount of information available. ( ) 4. Metasearch engines search several engines at once and integrate the findings of the various search engines. ( ) 5. Commercial portals are intended for broad audiences and offer fairly routine content. ( ) 6.
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CDR Limited: Summary of Initial Issue & Terms Tranches initially issued |Tranches |Content Description |Currency |ISIN Code |Min Denomination | |A |Short Term Non Trade pre 1987 |Euro |XS0229182737 |Euro 250‚000 | |B |Short Term Non Trade pre 1987 |Chf |XS0229182497 |Chf
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ITC e-Choupal ITC Limited is an Indian conglomerate with its headquarter in Kolkata‚ India. With diversifications into 5 different business segments‚ it is currently worth <VALUE>. The five broad divisions are Hotels‚ Paperboards and Packaging‚ FMCG‚ Information Technology and Agri-business. The agri-business division (ABD) of ITC is one of the largest contributors to ITC bringing in 60% of its total foreign exchange earnings. Started in 1990‚ ITC’s ABD is currently the second largest exporter
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INTRODUCTION (Hindustan Unilever Limited) Hindustan Unilever Limited (HUL) is India’s largest consumer goods company based in Mumbai‚ Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods‚ beverages‚ cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers‚ Hindustan Vanaspati Mfg. Co
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OUR TOMORROWS Creating over 5 million sustainable livelihoods More than 38% of energy consumption at ITC is from renewable sources ITC Hotels Greenest Luxury Hotel Chain in the world G R I - G 3 C O M P L I A N T A P P L I C AT I O N L E V E L A + CONTENTS Chairman’s Statement: ITC’s Vision and Strategy Key Impacts‚ Risks and Opportunities 04 07 ECONOMIC PERFORMANCE ITC ORGANISATIONAL PROFILE Certifications‚ Honours and Awards Report Profile‚ Scope and Boundary Governance‚ Commitments
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The ITC Classic Story TROUBLED TIMES In late 1996‚ almost half of the executives on board of the tobacco to hotels major ITC Ltd. were in jail on charges of FERA and excise violations. It was at this point that the downfall of ITC Classic Finance (Classic)‚ ITC’s flagship financial services 49% subsidiary‚ began. The scandals in ITC had a massive damaging effect on the ITC brand and corporate image. The impact got reflected on Classic too and it was inundated with desperate fixed deposit
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ITC e-Choupal Weakness of e-choupal Although e-choupal helps eliminate the middleman and therefore allows farmers to get a better price for what they grow‚ it does nothing to solve the more fundamental problem of the inherent inefficiencies created by so many tiny farms. In addition‚ it relies on infrastructure‚ which is often lacking in rural communities. Electricity and telecommunication services can sometimes be less than 100 percent reliable in some of the places where echoupal has been implemented
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Introduction of ITC ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata‚ West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards‚ Paper & Packaging and Agri- Business. In 2012-13‚ ITC’s annual turnover was US$ 8.31 billion and at the end of the same year‚ its market capitalization was US$ 45 billion.It employs over 25‚000 people‚ at more than 60 locations across India and is part of Forbes 2000 list Itc is one of India’s
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