Abstract: With a rich heritage of more than a hundred years‚ the Indian film industry‚ with the Hindi film industry (Bollywood) at its focal point‚ is continuously evolving to adapt to the changing demands of its audience. With its ‘industry’ accord in place since 2000‚ abetted by an open economy facilitating business‚ there couldn’t have been a period as strategic as this for the involvement of corporate entities in Bollywood. This article aims to discuss‚ by virtue of cogent reasoning via suitable
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INTRODUCTION The bollywood industry is one of the largest industries in India‚ though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors‚ where a film can make or break careers. The movie industry largely depends on the audience‚ the consuming public for its revenue. The way and means to reach this diverse audience is through promotions. Where once‚
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Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005)‚ Bollywood had not experienced
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INTRODUCTION A treatise purporting to deal with the Indian Media’s‚ more specifically the Indian cinema’s treatment of women‚ cannot but take into account the background and history of the status of the Indian woman. The images we have of women and the roles that they play in society are not merely a biological or social development but are also a result of the myths‚ legends‚ culture and religion of the society we live in. This is more especially true of Indian culture. Although in the west‚ the
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‘Why do Bollywood movies mix Hindi and English’ is a question that I have been asked by my foreigner friends over and over again. It comes to them as a surprise when I reply. ‘It is the normal way people talk in India’. Today‚ English is widely acknowledged as being the ‘lingua franca’ of the modern world. This phrase refers to the adoption of English as the ‘bridging’ language among communities to allow communication between people who do not speak the same language or dialect- making it the leader
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Neighbourhood Watch Setting up a Neighbourhood Watch is the perfect solution to reducing crime. The volunteer members keep their eyes open for suspicious activity and report it directly to the police‚ who can then take action. They can also help educate residents in ways to reduce crime‚ especially stopping burglaries.The problem‚ of course‚ is that it requires a commitment of time‚ especially from the Watch Co-ordinator‚ and that might not be for everyone. Community Initiatives If there’s no group
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“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr. “Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only
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What is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. FWhat is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. From 1927 to 1966‚ it was 13 rupees = 1 pound. This was maintained until 1966‚ when the rupee was devalued and pegged to the U.S. dollar at a rate of 7.5 rupees = 1 dollar. This value lasted until the U.S. dollar devalued in 1971. http://qna.rediff.com/questions-and-answe
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How Do We Celebrate Eid-Ul-Adha Every religion has some special celebrations. In Islamic religion there are two Eids: Eid-ul-Adha and Eid-ul-Fitr. There are five main steps to celebrate Eid-ul-Adha: praying‚ slaughtering of sheep‚ social gathering‚ doing fun and entertainment. The first step is praying‚ which happen by several steps. First‚ wearing new‚ good and clean thobe and Ghutra. Second‚ gathering in the morning of the first day of Eid ul Adha in an Open land or in a Mosque and
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15pm Date Day Nursery LKG UKG I II III IV 8/3/11 Tues Hindi (W+O) Eng Sp/Dict Maths Hindi GK Drawing Maths Geog Drawing 9/3/11 Wed Eng (W+O) Maths Drawing Eng Sp/Dict. GK Drawing EVS Comp Hindi Sp/dict 10/3/11 Thurs Maths (W+O) Comp. GK Eng Sp/Dict. Hindi Sp/Dict GK Comp 11/3/11 Fri Drawing Rhymes Hindi Sp/Dict. Comp. Comp. Pract Eng Sp/Dict Geog Drawing GK 14/3/11 Mon - GK Hindi Maths Comp Eng Sp/Dict EVS 16/3/11 Wed - Cursive Drawing
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