“When choices become vast‚ the only things that matter are brand names.” (Michael Eisner‚ CEO‚ Disney)….“Amazon.com will sell its fixed assets to focus on managing its brand‚ becoming the ‘Coca-Cola’ of the web” (Jeff Bezos‚ CEO‚ Amamzon.com). a. Does every company need to ‘brand’ itself and its products as these quotes above suggest? b. What added ‘dangers’/advantages are brought about by branding in a global marketplace? Supplement your answer with examples where possible. Brands have existed
Premium Brand Brand management Branding
The Pros and Cons of Cloud Computing A Tale of a Salesman that Convinced a CIO to Switch to Cloud Computing 1 – Introduction and Definition P.2 2 – Pros and Cons of Cloud Computing‚ from a CIO – Salesman Point of View P.4 3 – Conclusion P.8 4 – References P.9 1.1 Introduction “Cloud” computing is the fanciest buzzword in the computer industry‚ currently surpassing the last big term “web 2.0”. Every big player in the computer industry launched a cloud service
Premium Cloud computing
Southwest Airlines: The AirTran Acquisition Executive Summary 1. After the deregulation of the US Airline industry in 1978‚ the barriers to entry within the industry came down significantly and many Low Cost Carriers emerged overtime. 2. The emergence of rival Low Cost Carriers and the improvement in the Operation Efficiencies of Full Cost Carriers progressively eroded Southwest’s competitive advantage. 3. A closer look at AirTran’s value chain and its resultant efficiency shows
Premium Airline Low-cost carrier Southwest Airlines
Super Bowl: a case study of buzz marketing Keywords Super Bowl event marketing internet advertising buzz marketing word of mouth advertising tools Abstract In the US‚ the Super Bowl is annually the nation’s highest-rated TV programme and the most watched single-day sporting event. But could the Super Bowl‚ like other sporting events that traditionally attracted millions of people‚ fall prey to competition? This case study argues that despite the increasing fragmentation of viewing audiences
Premium Super Bowl National Football League
Research Report The Dark Side of Discretion Robert B. Kaiser Kaplan DeVries Inc. Robert Hogan Hogan Assessment Systems THE DARK SIDE OF DISCRETION Leader Personality and Organizational Decline Robert B. Kaiser Kaplan DeVries Inc. Robert Hogan Hogan Assessment Systems Author Notes Rob Kaiser is a partner with Kaplan DeVries Inc. Robert Hogan is President of Hogan Assessment Systems. Correspondence concerning this article may be directed to either author at Rob Kaiser‚ 1903 G Ashwood Ct
Premium Leadership Management Personality psychology
C A S E N E T ® Paramount Communications Inc.–1993 Steven N. Kaplan University Of Chicago A t the end of August 1993‚ Sumner Redstone‚ Chairman of the Board of Directors of Viacom‚ sat back and wondered what to do about Paramount Communications. He had been pursuing the acquisition of Paramount for some time but seemed to have reached a road block. Beginning in 1989‚ Redstone and Martin S. Davis‚ Chairman of the Board and Chief Executive Officer of Paramount‚ had held
Premium Cable television Television network Satellite television
analysis as a public event: The documentation of category development procedures. American Education Research Journal‚ 29‚ 253–266. Creswell‚ J. W. (1998). Qualitative inquiry and research design: Choosing among five traditions. Thousand Oaks: Sage. Eisner‚ E. W. (1998). The enlightened eye: Qualitative inquiry and the enhancement of educational practice. Upper Saddle River‚ NJ: Prentice-Hall. Erickson‚ F. (1986). Qualitative methods in research on teaching. In M. C. Wittrock (Ed.)‚ Handbook of research
Premium Qualitative research
Perspectives‚ (5th ed.‚ pp. 3-25). Hoboken‚ NJ: Wiley. Csikszentmihalyi‚ M. (1998b). Society‚ culture‚ and person: A systems view of creativity. In R. J. Stenberg (Ed.)‚ The nature of creativity (pp. 325-339). New York: Cambridge University Press. Eisner‚ E. W. (1987). The celebration of thinking. Educational Horizons 66 (1). p Fiske‚ H. (2012). Engaging student ownership of musical ideas. In W. D. Bowman‚ & A. L. Frega (Eds.). The oxford handbook of philosophy in music education. (pp. 307-327)
Premium Music Music education Classical music
advertising items and publications dating from 1850 to 1940‚ illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States. * AdViews‚ vintage television commercials On-Line exhibits at William F. Eisner Museum of Advertising & Design Art & Copy‚ a 2009 documentary film about the advertising industry. Wikipedia. (2013‚ June 23). Retrieved from Wikipedia: Free Encyclopedia: http://en.wikipedia.org/wiki/Advertising Wikipedia: Free Encyclopedia
Premium Advertising
The Objective in Corporate Finance “If you don’t know where you are going‚ it does not matter how you get there” Aswath Damodaran Stern School of Business Aswath Damodaran 2 First Principles Invest in projects that yield a return greater than the minimum acceptable hurdle rate. • The hurdle rate should be higher for riskier projects and reflect the financing mix used - owners’ funds (equity) or borrowed money (debt) • Returns on projects should be measured based on cash flows
Premium Stock Stock market