1a. Marketing term appeared firstly in United State in the early 20th century and then spread to Europe and Asia. In the meantime‚ there are many definitions of Marketing given by leading organisations and experts in the fields of economy such as: Kotler‚ CIM‚ AMA… - Definition of Chartered Institute of Marketing (CIM): “Marketing is the management process responsible for identifying ‚ anticipating and satisfying customer requirements profitably”. - Definition of Philip Kotler:
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Assignment “ The centrality of marketing in creating growth and shareholder value suggests a new role for marketing both as a discipline and function… the concept of marketing that will make it more effective in tomorrow’s boardroom is one of contributing to the creation of shareholder value. It can be defined as follows: Marketing is the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Doyle
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Assignment number 3 Chapter: Service Definition and Channel Strategy Submitted by: Ayesha Arif Shaikh Date: 9th May 2013 Company: Net sol Technologies Service definition Netsol technologies is a service provider company‚ NetSol Technologies‚ Inc. (NASDAQ: NTWK) started its journey as a US based provider with a vision to create superior technology solutions. Relentlessly following their vision they now stand as one of the global leaders in IT Services and Enterprise Solutions. Since its
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one specific detail. Sometimes when you write‚ you may need to highlight a few specific details. The best way to elaborate on a specific detail is to further explain it by telling a story‚ using an illustration‚ or giving more examples. Amanda elaborated as much as she could by giving examples. She was hoping her sister would get a good idea of what the dress
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Socrates: Creating Elaborate Arguments Socrates in his defense of the accusations brought onto him‚ argues on several different topics that disprove any accusations that Meletus brought to the trial. His approach at defending himself through arguments was a bold move‚ and as we know from reading the text‚ the jury still finds him guilty regardless of this strategy that backfired on him. One argument that stuck out was how he did not corrupt the youth‚ but if he did it was unknowingly‚ which does
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Assignment 1 Answer the following questions: Q1:Elaborate on the evolution of Human Resource Management. Ans: Kautilya provides a systematic treatment of management of human resources as early as 4th century B.C. in his treatise titled “Arth –Shastra”. As it has been described in the book‚ there prevailed logical procedures and principles in respect of labor organizations such as Shreni or guild system and co-operative sector. The wages were paid strictly in terms of quantity and quality
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283). Stolen funds were used to support Madoff’s luxurious lifestyle and to bribe employees to conceal the fraud (p. 284). Elaborate falsifications were also created to hide the fraud (p. 289). However‚ Madoff finally confessed to his family on December 10‚ 2008 (Gregoriou & Lhabitant‚ 2009‚ p. 91)‚ due to the steady flow of redemptions following the financial crisis (Rhee‚ 2009
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The War of Words over the Definition of Marketing in the 21st Century The definition of marketing has been a strongly debated topic in the new Millenium. For more than 70 years the American Marketer Association’s (AMA) definition has been the guideline for academics and scholars alike. A number of academics have been unsatisfied with the AMA’s 2004 marketing definition ‚ and it has stirred many debates (Grönroos‚ 2006‚ Dann 2008). Christian Grönroos in particular focuses on four elements of
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need to define it.” Critically analyse this assertion in light of the problems associated with the precise definition The study of religion may be as old as humankind itself according to one author. Defining religion is difficult as there are many definitions as there are many authors. The word religion is the most difficult to define because of the lack of a universally accepted definition. Specifically the root meaning of the word religion can be traced to Latin. Relegare or religion means to
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the criticism of the definition of marketing adopted by the American Marketing Association (AMA) in 2004 and the proposition of an alternative definition offered by Grönroos (2006). Since 1948‚ the AMA has been responsible for an official definition of marketing used in books‚ by marketers and in university teaching in the USA. Theirs has historically been perceived as the definition which best represents the discipline (Ferrel & Lucas 1987). The first official definition was adopted in 1935
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