The rental car industries as well as other industries within the travel market are challenged with developing a pricing strategy that will maximize profits for the firm. In our analysis of three firms‚ Hertz‚ Avis and Budget‚ our team used qualitative and quantitative methods to develop an understanding of their pricing strategies. We wanted to determine which company has the best overall pricing strategy. Furthermore‚ these methods helped us develop recommendations involving segmentation and brand
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to an increase of 10% in income. Then the income elasticity of demand would be‚ Ey= (20%)/(10%)=2 The amount which the quantity demanded for a good change in response to a change in income depends on the type of goods. We can distinguish the types of goods as following‚ Normal goods - Ey > 0 – positive YED Luxury goods - Ey > 1 Necessities - 0 < Ey < 1 Inferior products - Ey < 0 – negative YED Let’s see how the income elasticity of demand deviates for normal goods and inferior products‚ Normal
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Demand and Supply I Learning Objective:- Demand • Explain the concepts of demand • Explain the law of demand • Distinguish between movement along and shift of the demand curve • Analyse the effects of changes in the price & the non-price determinants of demand INTRODUCTION Supply and demand are the two words that economists use most often. INTRODUCTION MARKETS • Buyers determine demand. • Sellers determine supply. Demand • Demand:- quantity which people are willing and able to buy at
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Explain what is meant by the terms price elasticity‚ income elasticity and cross elasticity of demand and discuss the main determinants of each of these. Discuss the importance of each of these to the decision making process within a typical business. Elasticity is the responsiveness to which one variable responds to a change in another variable Price elasticity of demand (PED) measures the responsiveness of quantity demanded of a product to a change in its price. If a relatively small change in
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CHAPTER 2 THE BASICS OF SUPPLY AND DEMAND 1. Consider a competitive market for which the quantities demanded and supplied (per year) at various prices are given as follows: Price ($ ) Demand Supply (millions) (millions) 60 22 14 80
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exogenous (external) forces are equal in magnitude‚ while supply–demand curves are unitary elastic. Given a certain event/scenario‚ (a) analyze the curve/s affected‚ shifts or movements and the direction‚ and (b) effect to equilibrium price (P*) and equilibrium quantity (Q*) Scenario 1 a. Prices of optical drives suddenly increase The production cost has increased so the supply decreases and eventually the price go up. The supply curve shifts to the left. b. A new market-standard
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Demand and Supply Analysis 1. Demand indicates how much of a good consumers are willing and able to buy at each possible price during a given time period‚ other things constant. 2. The process to satisfy human wants/ needs/desires. * Want: having a strong desire for something * Need: lack of means of subsistence * Desire: an aspiration to acquire something 3. Demand: effective desire 4. Demand is that desire which backed by willingness and ability to buy a particular commodity
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For each of the following‚ indicate the possible effects on he demand and/or supply‚ equilibrium price‚ and equilibrium quantity of chocolate ice cream. * A sever drought in the Midwest causes dairy farmers to reduce the number of milk- producing cows in their herds by a third. These dairy farmers supply cream that is used to manufacture chocolate ice cream? By reducing the number of milk-producing cows in famer’s herds‚ supply will fall. A shortage of cream now exists and the market is no
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Demand for our products may be adversely affected by changes in consumer preferences and tastes or if we are unable to innovate or market our products effectively. We are a consumer products company operating in highly competitive markets and rely on continued demand for our products. To generate revenues and profits‚ we must sell products that appeal to our customers and to consumers. Any significant changes in consumer preferences or any inability on our part to anticipate or react to such changes
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causing the demand for petroleum in the state to rise immensely which increases the supply. The Law of Supply states that the amount of product supplied increases as the prices increase as long as other factors are constant‚ and vice versa‚ if supplies decrease so will the prices. The Law of Demand states that the amount of product demanded rises as the prices fall or prices rise when the amount of product demanded falls so long as all other factors are equal. An article on Gasoline Supply and Demand
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