An Analysis of McDonald ’s Table of Contents Executive Summary 3 I. Background and History of McDonald ’s 4 II. Analysis of McDonald ’s 5 The industry environmental Markets 5 External Environmental 7 SWOT Analysis 10 Company performance over time– financial outlook – stock analysis 12 Strategy/Five Forces Framework 15 III. Issues involving McDonald ’s 20 Advertisement
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MCDONALDS McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
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ME Assignments‚ TERM-1 ➢ LAST DATE OF SUBMISSION- 20.09.12 Roll no. Questions 12DM001 1.If the market demand curve is given by QD=15-8P and the market supply curve QS=2P‚find the equilibrium price & quantity graphically & mathematically. 2.Suppose the technology to manufacture computers improves but due to some recession in the economy ‚the income of the consumer falls. Assuming computers to be normal good‚ what will be the equilibrium price & quantity
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management experience. The last benefit of this model is the chance of the company to identify and develop the locations‚ polices quality‚ and develops new products. Operations are large scale and efficient. Weaknesses of McDonald’s model Sharing profits McDonald and the franchisee seek to earn profits over a long period of time so the revenues must be fixed and sufficient to share profits among them. Loss of absolute control MacDonald doesn’t have the complete right to manage or take decisions alone. So
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Aims and objectives of McDonalds • to serve good food in a friendly and fun environment • to be a socially responsible company • to provide good returns to its shareholders • to provide its customers with food of a high standard‚ quick service and value for money McDonalds’ aim is to be ‘the world’s quickest restaurant experience.’ This is also said in the mission statement of McDonalds.’ To get to the aim they need Objectives. Objectives are the long term aim to get to the Aim. Firstly
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McDonalds Corporation (NYSE: MCD) 2111 McDonalds Dr. Oak Brook IL (630) 623-3000 Company Overview History McDonalds is the world’s largest chain of hamburger fast food restaurants. McDonalds serves roughly 68 million customers daily in over 119 countries and is currently headquartered in Oak Brook‚ IL. McDonalds began in 1940 as a barbeque restaurant by Richard and Maurice McDonald; in 1948‚ they reorganized as a hamburger stand and subsequently became the best in the business. The original
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Running head: The Elasticity of Business Ethics The Elasticity of Business Ethics Abstract Given the competitiveness in the world market‚ many are tempted to go outside of the rules and regulations of society in order to get ahead. Although many would like to think that qualities such as honesty and credibility are first and foremost in the minds of people‚ temptations have lured some to act irresponsibly to get more of the almighty dollar. Recent scandals have proven that good ethical
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SWOT Analysis Strengths McDonalds has built up huge brand equity and has large market share. Strong brand name‚ image and reputation McDonalds has strong supply chain to support their business. Good innovation and product development. Nutritional information of product available on packaging The McDonalds brand offers consumers choice‚ reasonable prices‚ quality product and great service Strong global presence and performance in the global marketplace Large amounts
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McDONALD’S HISTORY LISTING 1948 In December‚ Dick and Mac McDonald open the first McDonald’s in San Bernardino‚ California. A little hamburger man called "Speedee" becomes the company logo. 1954 Ray A. Kroc‚ a Multimixer salesman from Oak Park‚ lIIinois‚ visits Dick and Mac’s San Bernardino McDonald’s‚ his curiosity initially aroused by the large number of Multimixers they were buying. Ray Kroc becomes the exclusive national franchise agent for the McDonald’s brothers. 1955 On April 15‚ Ray Kroc
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Contemporary World Culture Globalization of McDonalds Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods‚ services and ideas influencing cultural changes around the world. Food is an important element in defining culture and the globalization of McDonald’s is huge. Most people when they hear the name McDonald’s immediately think of America. Equating McDonald’s with America is sensible since they opened
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