u NAME OF STUDENT NGUYEN THI TRA MY REGISTRATION NO. 1013105256 UNIT TITLE Unit 7: Business Strategy ASSIGNMENT TITLE Strategy Formation and Planning ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Ha Son Tung SUBMISSION DEADLINE 16:00‚ 22 November 2010 I‚ __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ________________________________
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BMW BMW Group‚ headquartered in Munich‚ Germany‚ is one of the most successful multi brand premium automobile manufacturers in the world. The company manufactures‚ distributes and sells passenger cars (including Sedans‚ Coupes‚ and Convertibles) and Motorcycles. BMW operates three business segments that include Automobiles‚ Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands1. The company’s slogans in the U.S are "The Ultimate Driving Machine" and
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that it can sell 50 t-shirts per week. What is the price elasticity of demand for the logo t-shirts? Is the demand elastic or inelastic? Answer Ed = -1.675 (elastic) 2. Check out the following video (http://www.youtube.com/watch?v=ncZkrO06le8). Do the early shoppers appear to have elastic or inelastic demand on Black Friday? Answer Elastic. Very responsive to price changes. 3. In the accompanying table‚ assume that the price of ice skates increases from $10 to $20 per pair
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purpose of this assignment‚ I will choose BMW‚ the luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance‚ power and luxury‚ all combined into its power packed machines that are treat to watch‚ drive and possess. That’s why‚ it is truly known as the "Ultimate driving Machine". BMW has been able to live on to its brand’s promise
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“Daimler is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars‚ Daimler Trucks‚ Mercedes-Benz Vans‚ Daimler Buses and Daimler Financial Services‚ the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing‚ leasing‚ fleet management‚ insurance and innovative mobility services.” (DAIMLER) “The company’s founders‚ Gottlieb
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BMW Group ’s Worldwide Mission Statement "The mission statement up to the year 2020 is clearly defined: the BMW Group is the world ’s leading provider of premium products and premium services for individual mobility." BMW is one of the most widely know luxury class car manufacturers in the world. They have great branding strategy and technology but the entrance of Japanese manufacturers in the U.S. auto market creates a problem for BMW. Japanese companies have luxury cars that are lower in price
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analysis . PEST stands for political . economical‚social and technological influences Mercedes-Benz is a German manufacturer of luxury automobiles‚ buses‚ coaches‚ and trucks. Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles . Political factors that affect a bissines are usually beyond the control of the organization . The cars and trucks of Mercedes-Benz company are powered by engines running on fossil fuels gasoline and diesels‚ emitting
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references to Daimler’s product markets‚ how it might monitor and meet these environmental challenges in next three years. Mercedes Benz is a German based manufacturer of luxury cars‚ trucks an coaches and it also world’s oldest automobile company. There are 13 major automobile players in the European automobile industry and outside European giants are Toyota & Nissan. Mercedes Benz has a manufacturing plant in South Africa where they manufactured one third of all passenger cars in EU. They produce
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study of how A. prices and quantities of goods and services are determined in markets B. private firms and households respond to taxes and subsidies C. people make choices in the presence of scarcity and the results of those choices. D. interest rates and exchange rates are determined 2. The scarcity principle implies that A. people will never be satisfied with what they have B. as wealth increases‚ making choices becomes less necessary C. the prices of scarce goods must
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opportunity to own an automobile. Henry Ford’s vision to build "cars for the great multitude" helped ignite a flood of almost 500 automotive manufacturers into the U.S. market‚ while Mercedes and Oldsmobile helped fuel the fire worldwide. Mass producing one of the world’s most historical advancements was no small task. The Mercedes folks needed seventeen hundred workers to produce one thousand cars per year. Henry Ford’s introduction of the first assembly line in 1913 revolutionized the
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