INTRODUCTION ‘Never before in history has innovation offered promise of so much to so many in so short a time’ Bill Gates‚ Founder of Microsoft Co. The Television was my chosen product in view of the fact that it plays a major role in my life. I am entertained and educated by the many programs available for viewing. Marketing innovation can simply be described as the process through which a product evolves from its simplest form to something extraordinary. The internet has heightened consumer
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Thomas‚ Bevon Does this Milkshake Taste Funny. George Stein a college student has lived a very sheltered and comfortable middle class life style. George’s interests are few:-hanging out with his friends‚ cars and his girlfriend. He had very little interest in attending college‚ however due to his parents’ insistence and cajoling they were able to have George attend college for one year. George was home for the summer working at Eastern Dairy‚ a local dairy manufactures that produced milk shake
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GOOGLE - A SAGA OF INNOVATION Google‚ the world’s most popular search engine‚ is scaling new heights these days. Born out of a project work carried out by Larry Page (Page) and Sergey Brin (Brin)‚ both Stanford dropouts‚ Google has come a long way; from a small information search technology on the web to the world’s most popular and mostly referred search engine. Google search is an easy-to-use service which gives the results of a query in a fraction of a second. Millions of browsers prefer
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Sergey’s business is operated by a group of like-minded‚ close friends and they all trust each other to make the best decisions. The company currently operates with a low chain of command‚ which allows a free exchange of ideas that encourage innovation. Allowing each person in the business the freedom and trust to make their own decision will help keep them accountable and bring out their best work. Sergey still considers himself a start-up company 2 years later‚ which is in line with how the
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Product Development and Innovation Group members : Duc Tien VU Lan Chi VU I/ Hepatitis C vaccine contains one of the viral envelope proteins. After one injection‚ an antivirus system is established in the bloodstream. This system memory then provides immunity to hepatitis C infection. Benefits: Prevents hepatitis C infections‚ which can lead to liver cancer later in life. So‚ this vaccine makes our life more safe by a cheap and quick solution. II/ Small car for city: Current compact car
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Communication tools which affect human life deeply have been changed by the technology recent years since the quantum jump in innovation of technology. Instead of writing letters to connect to others‚ nowadays‚ people can use their mobile phone as well as the online communication software which they can chat with friends rather than a face-to-face conversation. The change in people’s live that brought by the technology has some negative effect on the society while it provides a more convenient way
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Apple has been a leader in innovation and design for years in the technology industry. Their commitment to give consumers the most practical‚ elegant designs has allowed them to set industry standards when it comes to computers‚ laptops‚ phones‚ and tablets. They have taken advantage on consumers’ desires to own well- designed products. Apple’s most iconic product‚ the iPhone‚ created a smartphone revolution with the cellphone community. It led to many other competitors attempting to copy the
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Filter Innovations Inc. Filter Innovations Inc. (FII) was created by John Dragasevich in 1992. It was based out of Toronto‚ Ontario and supplied small industrial water filtration systems and environmental products. It focused mostly on projects that required processing below 1 million litres per day. This was because competing companies were more interested in projects that required processing above 1 million litres per day. Problem Statement The problem Dragasevich faces with FII is that
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Chapter 2 Social Entrepreneurship and Innovation Profit focus vs Impact focus • A) organizations with no focus • B) organizations focused on achieving a purpose other than profit (old school not for profits) • C) organizations maximizing profits at the expense of other purposes (old school corporations) • D) organizations aligning purpose and profit maximization (new school entrepreneurs) Bottom of the Pyramid • http://www.youtube.com/watch?v=CPnx6gLcfK 4&feature=related • http://www.youtube
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2 • • • • Innovation = Creativity and Commercialization CASE STUDY 1: BBC’S WALKING WITH DINOSAURS HOW IT ALL STARTED I wanted people to think that dinosaurs were real animals – not monsters. The only other place you’d see really good digital images of dinosaurs was in Jurassic Park. Our idea was to create a ‘David Attenborough’ of the prehistoric world. Tim Haines‚ Series Producer Tim had been fascinated by dinosaurs almost all his life and recalls‚ ‘There was a footprint in the Tunbridge
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