Contents I. Introduction II. SWOT Analysis III. Marketing Mix Strategy of Mahindra E20 IV. Market Share and Sales Analysis V. Conclusion Introduction: Mahindra e20‚ previously called Reva NXR‚ it is an urban electric car hatchback‚ manufactured by Mahindra Reva Electric Vehicles. E20 is the successor of REVA G-Wiz successor and was developed by basing REVA’s technology. E20 was launched in India in March 2013 at a price range of Rs 6.5 lakh to Rs 8.5 lakh depending on the cities. E20 came
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entrants is very high. Entering the electric automotive industry in 2003‚ Tesla itself faced the challenges of being the new entrant into the market having numerous financial troubles that required high capital investments‚ building the brand and distributions channels. However‚ for established manufacturers with considerable economic power to enter this market is relatively low due to their capabilities and governmental program support for developing electric vehicle (Shirouzu‚ 2011). There is a
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customers and an opportunity window for the entrepreneurs on the renewables energies market. In the beginning of the 2000s two engineers of the Silicon Valley come up with the vision of the car of the future with zero emissions. In 2006‚ Elon Musk‚ Martin Eberhard and Marc Tarpenning launched the first sport electric vehicle branded Tesla: the Roadster. Tesla’s mission is to help the world in the transition to the sustainable transport “I thought: ‘well‚ what are some of the others problems that are
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broad overview to the overall car business in the US followed by the examination of the Electric Vehicle and previous models like the Nissan Leaf. With those information presented abd backed up by statistics and other researched data‚ the author go into detail in describing the new successful business mode from tesla. With innovation and determination to build an Electric car tesla was able to develop a whole new concept and product which was revolutionary to the car industry. Furthermore the Company
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| Will the electric car stick? | Tesla Motors | | 8/9/2012 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Is the electric car sticky? In the New York Times bestseller “Made to Stick” Chip and Dan Heath explain why some ideas survive and others die. In today’s constantly changing marketplace along
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which is an all-electric car‚ I will not have to pay for gas any more. My car will be charged up by the electricity I generate at home. In this report‚ I will do research and decide whether or not‚ investing in a new Nissan Leaf and solar power source is the most economical solution to my problems. I will conduct two scenarios‚ the first one is that I sell my current car and purchase the Nissan Leaf and solar panels‚ the second one will be I keep everything the same with my current car (Toyota Prius
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widespread attention by producing the Tesla Roadster in 2008‚ the first federally-compliant electric vehicle. The roadster is also impressive because of its sports car design. Tesla then followed in summer of 2012 with the release of the Model S in the United States‚ which is a fully electric luxury sedan. Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric vehicles could be awesome (Tesla.com‚ 2013). They currently have 31 stores across
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international space station successfully on May 25th‚ 2012. SpaceX stands as the only commercial company to recover a spacecraft from earth’s orbit successfully. They plan their first manned flight in 2015. In 2003 Elon founded Tesla Motors an electric car company. He went into this company with several different investors Martin Eberhard‚ Marc Tarpenning‚ Ian Wright‚ and JB Straubel. He personally invested 70 million dollars into Tesla Motors. With the other investors the combined investment is
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other innovative ideas have been in the past‚ however it was repeatedly dismissed. Before the Roadster came out people put the idea of an practical electric auto into the boondoggle category. After it came out detractors denounced it as a niche market car. Belittled Tesla Motors by implying they had only succeeded in editing a Lotus Elise into an electric go-kart. After the Tesla Model S was released the tune changed drastically. For the first time in decades‚ the gas-rich automotive industry was terrified
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attracted by stylish and beautiful looks of its cars. Because‚ it will be hard to reach out and compete with other auto-manufactured brands as common person would not go and buy an electric car with short-distance travel and weak charging network with the price more than $60‚000. Tesla cannot adopt the low cost or hybrid strategies or gasoline powered‚ because it does not have the scale‚ capital and production capacity to compete on a cost basis with other car established manufacturers such as BMW‚ Mercedes
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