the original Prius in the Japanese market and of the subsequent models of the Prius launched in the US and other markets. The strategies for marketing the product in the US are also analyzed. | | Issues: • History of hybrid vehicles. • Working and usefulness of hybrid vehicles. • The growing need for clean and green cars in the 21st century. • The system Toyota put in place for the manufacture of the original Prius. • The technology and other aspects and features of the original Prius and its
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(052) 552-2111 | Date founded | August 28‚ 1937 | Capital | 397.05 billion yen (as of March 31‚ 2012) | Shareholders | Shareholder Composition | Fiscal Year | From April 1 to March 31 of the following year | Main Business Activities | Motor Vehicle Production and Sales | Business Sites | Information on Business Sites | Number of employees (consolidated) | 325‚905 (as of March 31‚ 2012) | Number of employees (non-consolidated) | 69‚148 (as of March 31‚ 2012) | Our Vision Toyota will lead
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General Motors. It produces an estimated eight million vehicles per year‚ about a million fewer than the number produced by GM. The company dominates its home market‚ with about 40% of all new cars registered in 2004 being Toyotas. Toyota also has a large market share in both the United States and Europe. It has significant market shares in several fast-growing South East Asian countries. The - 1 -company produces a large range of vehicles which are highly regarded for their quality‚ engineering
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Corporation is the largest automaker in the world‚ producing a wide range of passenger vehicles‚ including mid-sized‚ pick-up‚ SUV and hybrid models.Headquartered in Japan‚ Toyota employs more than 300‚000 employees‚ and in 2010 ranked first in global auto production‚ with more than 8.5 million vehicles produced (OICA‚ 2010). Toyota has production facilities spread across the globe‚ manufacturing and assembling vehicles for local and international markets. Corporate responsibility and sustainable development
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Global vehicle sales are at their lowest level in a long time. There is also growing environmental awareness in the global community. This is reflected in widespread media coverage of climate change and global warming‚ and also in government policies. Consumers are concerned about the harmful impact of burning fossil fuels and the release of greenhouse gases on the environment. Toyota responded to this concern in 1997 by becoming the first company to mass produce a hybrid‚ petrol-electric car‚ the
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Toyota Motors Marketing Plan for Hybrid Vehicles by geographic location (Europe) 1.0 Executive Summary The Toyota Motor Company continues to strive to be the global market leader in the automobile manufacturing industry. Over the years‚ Toyota has managed to remain the leader of this industry through its management structure‚ fuel efficient vehicle design and competitive pricing based on global market knowledge. Toyota has realized that environmentally conscious products were needed to ensure
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sustainable production plant for Toyota in France Contents Introduction 3 Toyota and its presence in the European market 3 Risk analysis 5 Different renewables to power the plant 5 Conclusion 13 Type of car: hybrid or fully electrical vehicle 13 Environmental risks 18 Waste risk 19 Water risk 19 Supply chain risks 20 Energy risks 21 Plant location risks 22 Financial risks 24 French employment risks 25 Conclusion 30 References 32 Picture sources 34 -------------------------------------------------
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adapt their products to keep up with new opportunities and balance a strategic fit between the environment and the company (Wheelen and Hunger‚ 2010). Toyota: A Responsibility to the Environment Toyota led the revolution on economically friendly vehicles when the Toyota Prius was introduced in the United States in January 2009 ("The fifth toyota‚" 2011). The Prius is the first in a long line of cars since 2009 to be marketing towards not producing dangerous emissions harmful to the environment.
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innovations‚ which also improve passenger safety. Weaknesses One interesting problem for the business is that whilst it is a very large vehicle manufacturer‚ it doesn’t operate on the same huge scale as some of its close competitors‚ including Ford and Toyota. A simple revenue analysis based upon units produced shows that its competitors can make equivalent vehicles more cheaply‚ simply
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hard on you? Or would you be comfortable with the situation? Ferdinant Verbiest and Karl Benz invented cars to make people’s lives much easier. In 1888 British citizens saw the first car on British roads ‚ and by the year 2000 so many vehicles have appeared. Cars made transporting much faster and easier ‚ but are they one hundred percent safe for the daily use? A study showed that the more cars on a street‚ the more pollution that occurs‚ because cars cannot work without specific chemical
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