Paramount Health and Beauty Company is in the process of launching a new technologically advanced nondisposable razor “Clean Edge”. With its improved design‚ Clean Edge provides superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin‚ allowing for a more thorough shave. The company has decided to introduce it in the men’s market where it has a strong presence. The company is now focussing on positioning and naming of this new product. It
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Clean Edge Razor- Case Analysis Introduction Paramount Health and Beauty Company has developed a new razor called Clean Edge. Paramount needs to decide between launching this razor in a niche or mainstream position. After analysis‚ we recommend that Paramount launch Clean Edge in niche position. Analysis of Clean Edge Financial Analysis Launching Clean Edge as a niche product would require significantly less ad expense compared to attempting a mainstream positioning‚ $15 million compared
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has used technology to create an innovative razor‚ but wants to make sure that it is positioned effectively. Situation Analysis: * Customers: Male consumer products have been trending upward in the last decade. The customer segments are broken up into three areas; social/emotional‚ involved razor users‚ and uninvolved or maintenance users. Social/emotional are responsible for 39% of Nondisposable razors‚ Involved is for 28%‚ and maintenance users account for 33%. In 2009 consumers razors and
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memorandum to: stuart quimby‚ albert rosenberg‚ william kim and Shareholders from: jackson randall subject: paramount clean edge date: 8/16/2010 After extensive and exhausting research for the past few months on our newest product “Clean Edge”‚ in which many of our internal departments and managers have contributed invaluable knowledge‚ time and energy in seeing that Clean Edge has an efficacious launch in the super-premium non-disposable razor market‚ I was appointed by Mr. Quimby to spearhead
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Mrs. Saranie 6th period Caroline Hoskyn The Clean Water Act Introduction The Clean Water Act of 1972 was an important act that made water plants clean their water more thoroughly. It got rid of some of the pollution‚ and brought the wildlife population up. Before this act the fish population was down and the pollution was killing a lot of wildlife. The pollution got into water lines. To me that is disgusting. The act made the economy better. Thank goodness! Why did the congress think this law
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cleaned out the Augean stables by diverting the course of a river. On the other hand‚ mere mortals had to do it the hard way‚ getting dirty and smelly. One needs to keep the stables clean in order to ensure the health of the horses. Having a clean area for an animal is of utmost importance. If the farmers never cleaned up the horses’ feces‚ imagine how the horses would behave and react. They would all be dirty‚ smelly‚ and overall‚ they will be in bad shape for riding them. Unhealthy and dirty stables
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The Clean Out Apprehension overwhelmed me this morning as I entered into a personal clothes clean-out flurry. What if‚ all of a sudden‚ I want to wear the top or jeans I had just ejected from my cupboard? Had I made an immense fashion mistake getting rid of them? I managed to productively remove two bags of clothing from my life. However‚ it’s a little scary now as I analyze what I have left. The clothes in my wardrobe bring a mysterious segue … Lately I have been considering the practicality of
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Clean Water In 2010‚ a devastating earthquake struck Haiti‚ destroying homes‚ families‚ and natural resources such as water. When a developing community loses the only clean water they have access to due to an earthquake or other natural disaster‚ the results can be catastrophic. Haiti was crushed‚ as if it was not already underdeveloped enough. The earthquake demolished much of the farm land‚ which removed many jobs from the agricultural field. A new wave of technology‚ known as aquaculture‚ has
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story‚ "A Clean Well-lighted Place"‚ takes place at a cafe very late at night. Two waiters are watching their last‚ lingering customer‚ an old man‚ who is by now very drunk. The younger waiter’s impatience and the older waiter’s understanding toward the old man carry out the theme of the story: "It [life] was all a nothing and a man was a nothing too."(114) Man must consequently find something to distract himself from his horrible truth. For the old man and the older waiter‚ "a clean and well-lighted"
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Clean Harbors Inc. External Analysis Clean Harbors was founded in 1980 and is the largest hazardous waste disposal company in North America. They have four business segments: technical services‚ field services‚ industrial services‚ and exploratory services. Field services provide environmental cleanup services and emergency response environmental assistance. Its services involve the cleanup and restoration of buildings‚ equipment‚ and sites that have been contaminated by exposure to hazardous
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