| Case Study: Electrolux | | | In competitive business environment of today and the complex function-needs for goods‚ product variety is becoming more important. Electrolux AB operates as the largest appliance manufacturer in the world with customers in more than 150 countries. The company manufactures a variety of household appliances including refrigerators‚ washing machines‚ dishwashers‚ ovens‚ vacuum cleaners. Electrolux’s brand arsenal includes its namesake‚ along with Eureka
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Case 10.1 : Electrolux Cleans Up Summary Electrolux produces household items that produce household products to help simplify household chores. In 2002‚ Hans Straberg became Electrolux Chief Executive. He joined the company when the company faced spiraling costs and were losing their customer base. As Chief Executive‚ he had to make difficult choices regarding how to make the organization successful. He decided to increase communication‚ rely on group teams‚ and reduce costs by shutting
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International Marketing Communication Electrolux: trying to establish a global brand identity 1. Electrolux is aware of their Scandinavian heritage and values but at the same time they try to adapt to the different lifestyles around the world. The users/consumers are in focus‚ so Electrolux try to implement an outside-in perspective. 2. People (consumers) in different regions have different lifestyles and they use the Electrolux products in different ways. Electrolux’s product development
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Date of Submission: April 07‚ 2013 Case Study: Electrolux Electrolux is an organization from Sweden‚ which is currently the largest producer of domestic and professional appliances for the kitchen‚ cleaning and outdoor use. This company has expanding their business in different countries of world like Germany‚ UK‚ France‚ USA‚ Australia and India etc. To reach this level of success‚ the organization is being leading by some of tremendous leader of corporate world from day to day. Currently this
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Peter F. Drucker defines an entrepreneur as one who always searches for change‚ responds to it and exploits it as an opportunity. Innovation is the basic tool of entrepreneurs‚ the means by which they exploit change as an opportunity for a different business or service. Corporate entrepreneurs on the other hand‚ exhibit their skills and intelligence by promoting-corporation. A corporation for business organization is formed and registered under a statute‚ which gives it a separate legal entity
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Explain why the issues facing Electrolux were strategic. Axel Wenner-Gren‚ the founding father of Electrolux‚ established the principles by which the company still thrives. His dream to improve quality of life has had fundamental impact on homes around the world. Today’s Electrolux‚ 90 years later‚ is a global leader in household appliances and appliances for professional use. One of the reasons why the issues facing Electrolux were strategic is the long- term direction. The company put an
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PG-41 Strategic Management - Session 10 Electrolux Case Summary Fei YE As the largest domestic products manufacturer in the world‚ Electrolux has about 70000 employees all around the world in about 150 countries‚ making 14 billion euros in sales in 2005. However‚ an acquisition case from its main competitor‚ Whirlpool‚ is challenging the first place of Electrolux‚ at the time Electrolux has just decided to divest its outdoor division. A huge decrease in sales in the following years is expected
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onducting the strategic analysis of AB Electrolux‚ it is assumed that it must be analyzed in both business level and corporate level since the company’s strategy path is towards becoming the leader in household appliance industry while competing with the first leader in the industry Whirlpool Corporation and other dominating companies such as GE Appliances and LG Electronics. It is obvious that Electrolux managed to be globally successful focussed on sustainability matters and consumer needs
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Case Electrolux 1. Geographical (North America and Europe) and Demographical market segmentation: stage of family life cycle‚ size of household‚ age‚ marital status (reaching mums and dads who have children or planning to have in all the world) 2. It was supportive as Electrolux was always known as ‚Thinking of you‘. A company took a new approach (young families with babies) which was not taken by anyone before. It also gives a sense that company cares about their clients. The Electrolux
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Electrolux Case Example Refer to section 1.2.1 and explain why the issues facing Electrolux were strategic. Try to find examples of all of the items cited in that section. Long-term direction: * Major restructuring within the company * Moving production to low-cost countries * Strengthen the Electrolux Brand * Increase production‚ purchase and logistic efficiency * Continuous product and personnel development * Building a strong global brand Scope: * Focus on indoor
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