"Electrolux in sweden" Essays and Research Papers

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    Training and Development

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    DEPARTMENT OF ECONOMICS Uppsala University Thesis Work Economics D Author: Jonathan Mårtensson Tutor: Lennart Berg Term and Year: Autumn 2005 Portfolio optimisation - improved risk-adjusted return? Abstract In this thesis‚ portfolio optimisation is used to evaluate if a specific sample of portfolios have a higher risk level or lower expected return‚ compared to what may be obtained through optimisation. It also compares the return of optimised portfolios with the return of the original portfolios

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    Aks. Report on Videocon

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    it ventured into Kitchen appliances and crude oil segment. In 1998‚ Videocon started manufacturing Compressors & Compressor Motors. In the year 2000‚ Videocon took over Philips Color Television Plant. In 2005‚ Videocon took over 3 plants of Electrolux India and acquired Thomson CPT. today; it has evolved into a giant conglomerate with annual revenues of over

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    History of Haier

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    of product design‚ manufacturing‚ and sales.” (p24-16) Haier was determined to break into the market in the United States‚ but the company had strong competition in the United States. A majority of the home appliance market in 2004‚ was held by Electrolux‚ General Electric (GE)‚ Whirlpool‚ and Maytag holding 93.2% of the market‚ and on the consumer electric side Matsushita‚ Sony‚ Philips Electronics‚ Sanyo‚ and LG Electronics controlling the market. “Compared with most of these major brands‚ Haier’s

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    the world is‚ at best‚ semi-integrated‚ and that smart companies can capitalize on regional and country differences. The reality is that neither approach is appropriate for every circumstance. Therefore‚ executives need to Companies such as Electrolux leveraged domestic scale before expanding their geographic footprints to understand when to pursue one route and further economies of scale. when to pursue the other. In our view‚ the criteria need to be tied to the dynamics of the particular

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    Introduction Nokia Corporation once transcended its current business of mobile and telecommunication service production as it is currently known. The corporation started out as a paper‚ rubber and cable manufacturer. It later in its life expanded to include consumer electronics and mobile and telecommunication. Due to certain constraints and shortcomings‚ and also new opportunities for growth in mobile-telecommunications‚ the corporation built its new identity with only mobile-telecommunications

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    1. Problem/Issue Definition Fairchild Water Technology was a company established in 1980 by Eugene Fairchild that focused on water filtration and purification systems. Fairchild was very successful in the industry and wanted to expand internationally and to be known as the producer of the best water purification systems in worldwide. As the international market liaison for Fairchild‚ Rahul Chatterjee was given the challenge of moving Fairchild from just “dabbling in developing countries to thriving

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    from $3.2 million in the red to $1.2 million in the black in a year. Marketing segmentation and demographics are all useful in avoiding major marketing mistakes. Sometimes something as simple as Sweden’s vacuum advertisement “Nothing sucks like Electrolux”‚ many things can be lost in translation and be the end of

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    Haier Case - Market Entry

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    Vincent Garcia - Lennart Cocquyt - Alexia Radichia - Gad Zerbib - Héloïse Condamin   Analyse Haier’s growth patterns internationally and on the domestic market Outline the synergies and major stages of Haier restructuring process to implement their international strategy and adress the impacted corporate functions. 1. 2. 3. Value chain outline Business model restructuration Domestic market 1. Analysis 2. Factors of success 4. International expension strategy

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    Bsh White Goods Industry

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    ISTANBUL TECHNICAL UNIVERSITY INSTITUTE OF SOCIAL SCIENCE [pic] MARKETING MANAGEMENT Elif Karaosmanoğlu Assignment 1 SEGMENTATION AND POSITIONING WHITE GOODS INDUSTRY Submitted by: OSMAN ÖZEN 401111024 Table of Contents 1 White Goods Industry 3 2 Brands in White Goods Industry 3 3 Marketing Objectives 3 4 The Brands of BSH 3 5 Segmentation & Targeting & Positioning 3 5.1 Segmentation 3 5.2 Target Market 3 5.3 Positioning 3 5.3.1 BOSCH 3 5.3.2 SIEMENS 3

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    Whirlpool Case Analysis

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    that the saturated and highly-competitive market in the US has washing machines‚ vacuum cleaners and dryers as the most frequently-bought categories. The oligopolistic market has consolidated into top four players; Whirlpool‚ General Electric‚ Electrolux‚ and Maytag with 80 percent market share for the four corporations combined. Other competition in the US includes Korean brands especially in specific categories such as microwave ovens. Japanese foreign direct investments in the US in the appliances

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