International Markets Bureau MARKET ANALYSIS REPORT | JUNE 2010 Consumer Trend Report Convenience Source: Mintel Source: Mintel Consumer Trend Report Convenience THE TREND Today‟s consumers are seeking solutions that allow them to maximize their free time and disposable income dollar‚ and spend more time doing the things they value. The convenience trend is driven by this desire to create more leisure time. The convenience trend is driven by this desire to create more leisure
Premium Food Nutrition Food industry
CHALLENGES OF THE VIKING SEWING MACHINE GROUP IN STRATERGIC MANAGEMENT INTRODUCTION The Viking Sewing machine (VSM) company was originally controlled by Electrolux‚ having acquired it in 1997; but was sold 20 years later to an investment fund‚ Industri Kapital. The company is into the business of sewing machine manufacturing and has since grown to be a force to be reckoned within the same industry since 1997. The mission statement of the company reflects the intention of the management of
Premium Strategic management
Haier 1.0 Summary of report In this report‚ it will introduce a famous Chinese electric appliances organization—Haier‚ which has involved into a giant multinational corporation‚ revealing that different environmental force‚ including economic‚ political‚ cultural and social and technological factors have had an impact on Haier’s operation and strategies. Besides‚ the report will also formulate some strategies that expect to enable Haier can adapt the changing competitive environment‚ sustain
Premium Brand Major appliance
it ventured into Kitchen appliances and crude oil segment. In 1998‚ Videocon started manufacturing Compressors & Compressor Motors. In the year 2000‚ Videocon took over Philips Color Television Plant. In 2005‚ Videocon took over 3 plants of Electrolux India and acquired Thomson CPT. today; it has evolved into a giant conglomerate with annual revenues of over
Premium Marketing Decision making Decision theory
Advertisement Analysis Revolution Brazil is an advertising agency based in Macapá‚ Brazil. It created advertisements for well-established companies such as LG and Electrolux. In the year 2013 it formed an advertising campaign for Star Models‚ a popular Brazilian modeling agency‚ that became even more popular globally and virally after this specific campaign. It was a strong anti-anorexia campaign (Refer to appendix
Premium Advertising Communication design
Maytag Case Study Executive Summary The Maytag Company was created in 1909 because F.L. Maytag had found a niche in the market by producing washing machines. They were extremely successful and held 40-50% of the market share throughout the 1920′s and 30′s. F.L. Maytag had created a product that was known for its quality and was a product that targeted the high-end consumer. Maytag continued to enjoy market leadership‚ market share growth‚ and profits until they tried to expand globally in 1988
Premium Marketing Whirlpool Corporation Globalization
ACTIVATION AGENCIES COMPANY’S NAME CONTACT INFO SERVICES CLIENTS ANNUAL TURNOVER Adsells 74‚ Main Industrial Area‚ Kot Lakhpat‚ Lahore Tel: +92-42-35140790-92 www.adsells.biz Outdoor Advertising Petrolleum Signage Vehicle Graphics Activtion Portable Stands Shop Signage Window Graphics Pop Racks & Stands Kiosks Exhibition Stalls LED’s Shop Merchandizing Trend Setter Honda Coca Cola Telenor Mobilink Metro Dawn Nishat Suzuki Wateen MCB Tapal Ufone Nippon Emaar
Premium Advertising Karachi Pakistan
Managing the Selling Effort SHRM Case Submission [pic][pic] 17-Jul-12 PGPX –VII (12-13) – Term I1 Aditya Bansal ( 6612006) Problem Statement Eureka Forbes Ltd. (EFL)‚ a joint venture between Forbes Group and Electrolux formed in 1982‚ is the leading company in India in consumer durable products like vacuum cleaner and water purifier. Over the years‚ EFL has effectively utilized the direct selling approach by setting up the largest field sales force in Asia
Premium Sales
Introduction The company was established in 1980 by Eugene Mercan and the first product was a desalinator. In 1996‚ the product line included desalinators‚ particle filters‚ ozonators‚ ion exchange resins‚ and purifiers. In 1996‚ sales revenues was almost $400 million (annual growth average 12% for past five years)‚ with an expected profit close to $50 million. In 1999‚ water purifier was added to product line by using brand name “Delight”. The company has identified a market for its water purifier
Premium Management Learning German language
CHAPTER 6 MANAGERIAL DECISION MAKING AND INFORMATION TECHNOLOGY True/False Questions *1. Because everybody makes decisions everyday‚ decision making is easy. 2. Decision making is the process of identifying problems and opportunities and then resolving them. *3. The two categories of decision processes rely on either real or imagined problems. 4. A determination made from available alternatives is called a decision. 5. Johnne Morria works for a backpack manufacturer
Premium Decision making Decision theory Risk