MINOR PROJECT REPORT ON ‘BRANDING AND PROMOTION’ SUBMITTED BY: ROLL NO: BBA (GENERAL) 3 SEMESTER SUBMITTED TO: SUMITA KUKREJA ASSISTANT PROFESSOR DEPARTMENT OF BUSINESS ADMINISTRATION
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1. Executive Summary Fluff & Fold is a full service laundry parlor dedicated to consistently provide high customer satisfaction to our clients with the wide range of services we offer. The company focuses on the value of quality laundry service coupled with prompt and friendly service always maximizing the customers’ convenience. The target market of the company includes students‚ yuppies and tourists who only rent accommodations in the city‚ especially those who boards near UPV‚ JBLFMU and
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China spreads its wings Chinese companies go global Introduction Lenovo‚ Haier‚ TCL‚ Huawei‚ China National Offshore Oil Corporation (CNOOC)‚ Nanjing Automotive and‚ now‚ China National Petroleum Corporation (CNPC). Not long ago‚ these names would have elicited blank looks from most global business executives outside China. Now‚ however‚ these companies are part of a trend that is sending shockwaves through the business world. China has 16 companies in the Fortune Global 500 list
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Companies in emerging markets must choose among three kinds of strategies to compete successfully‚ both at home and abroad. by Tarun Khanna and Krishna G. Palepu Giants Building World-Class Companies in Developing Countries Emerging I N 2003 ‚ JUST MONTHS AFTER Mahindra & Mahindra launched a smartly designed sport-utility vehicle called the Scorpio‚ CNBC India‚ BBC World’s Wheels program‚ and others were heaping Car of the Year awards on the SUV. That was no mean achievement: The
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Susex Business School B.Sc. (Hons.) Business and Management Studies Final Year Section 1: Some commonly asked questions about the module Section 2: How will I be assessed? Section 3: The Teaching programme Section 4: The Taster Case Appendix 1: Proscribed organisations for the Company Project Appendix 2: Grade Descriptors and Assessment Grids Appendix 3: Module Specification September 2012 Section 1: Some commonly asked questions
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Global forces and the Western European brewing industry Mike Blee and Richard Whittington This case is centred on the European brewing industry in Western Europe and examines how the increasingly competitive pressure of operating through within global markets acquisitions‚ alliances This has resulted in the is causing consolidation and closures within the industry. growth of the brewers’ reliance upon super-brands. In the early years of the 21st century‚ European brewers faced a surprising
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2010 A Research on ―Purchase Pattern of consumers for Consumer Durables along with Preference towards Organized & Unorganized Retail Formats” In Partial fulfillment of MBA Program of Gujarat University (Batch: 2008-2010) Submited By Priyam Mehta (08059) Umesh Lukhi (08052) Submitted To Prof. Praneti Shah N R institute Of Business Management A GRAND PROJECT REPORT ON ―Purchase Pattern of consumers for Consumer Durables along with Preference towards Organized & Unorganized Retail
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A STUDY ON THE CURRENT DISTRIBUTION CHANNEL AND DEALER SATISFACTION WITH RESPECT TO ELECTRICAL FANS IN KOLKATA UNDER USHA INTERNATIONAL LIMITED by Sayak Nath Submitted in fulfilment for the award of the degree of International Business Management Institut d’ Administration des Enterprises Greater Noida Campus‚ India University of Poitiers‚ France 1|P age DECLARATION I hereby declare that the project report titled ― “A STUDY ON THE CURRENT DISTRIBUTION CHANNEL AND DEALER
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Journal of Contemporary Management Article ID: 1929-0128-2014-02-01-14 Submitted on 31/08/2013 Muzi HE‚ and K. C. Wong An Analytical Study on Strategic Management of Haier Muzi HE Anglia Ruskin University‚ UK (MBA1) Oxford Brookes University‚ UK (BSc. Hons) CICPA2 PO Box 117‚ Geylang Post Office‚ Singapore 913804 Tel: +65-83300960 E-mail: muzihemba@gmail.com Dr. K. C. Wong MBA Project Supervisor / Mentor Abstract: Qingdao Haier has been the world ’s largest white goods manufacturer since 2010
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CMR212 10/01/01 Can Selling Be Globalized? THE PITFALLS OF GLOBAL ACCOUNT MANAGEMENT David Arnold‚ JulianBirkinshaw‚ and Omar Toulan California Management Review Reprint Series ©2001 by The Regents of the University of California CMR‚ Volume 44‚ Number 1‚ Fall 2001 This document is authorized for use only in T-GEMBA/GMAN - 02212013 by Andrew Wilson and Saroja Subrahmanyan at St. Mary’s College of California from February 2013 to August 2013. Arnold CMR fa01 final 1/24/02
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