Electronic Marketing Tutorial Exercise 6 (Questions 1 – 8‚ p.378) RELATIONSHIP MARKETING USING THE INTERNET 1. Why is the Internet a suitable medium for relationship marketing? The interactive nature of the web combined with email communications provides an ideal environment in which to develop customer relationships‚ and databases provide a foundation for storing information about the relationship and providing information to strengthen it by improved‚ personalised services. The costs of managing
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Challenges Faced by Zara in the United States In the United States‚ fast fashion accounts for only 1% of the $181 billion U.S. apparel market‚ compared to 10% in the EU1. Although they are running 1000 retail stores efficiently‚ only 44 of them are located within the U.S.2. Zara has emerged as a global fast fashion leader as they are able to get up to the instant trends on their shelves within 2 weeks compared to their competition’s 6 weeks to 4 months‚ while still operating on a low-cost model
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variables. We will discuss the background of Global Electronics‚ Inc. and their situation and then we will expand upon the signs that reveal that a costing system is not supporting management decision making. We will discuss the differences between traditional volume-based cost systems and ABC systems in terms of their ability to support decision-making in addition to the steps related to designing an ABC model. BACKGROUND Global Electronics‚ Inc. (GEI) is headquartered in Sarasota‚ Florida.
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CASE 3.4 Continued Growth for Zara and Inditex CIRCA 2008 ARTEIXO‚ Spain¡ªZara stores have set the pace for retailers around the world in making and shipping trendy clothing. Now Pablo Isla‚ chief executive of parent company Inditex SA‚ says Zara needs to speed up. As rivals catch up‚ Mr. Isla is attempting one of the fastest global expansions the fashion world has ever seen‚ opening hundreds of new stores and entering new markets. To do that‚ as an economic downturn threatens
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billion in annual sales with the highest profit margin in the retailing industry. M & S is encountering some difficulties in logistics because it has lengthy logistics procedures forcing the retailer to order 9 months in advance. Competitors like Zara have very fast and efficient logistics with excellent lead time. Nimble competitors are offering low prices as well as achieving many deliveries per year of new fashion items. M&S decided to pursue a new strategy of improving their product appeal
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Global Electronics Inc. Case Analysis Background Global Electronics‚ Inc. (GEI)‚ has its main office in Sarasota‚ Florida and the company employs about 2‚300 people at its three U.S. fabrication facilities (located in Huntsville‚ Alabama; Evansville‚ Indiana; and Reading‚ Pennsylvania)‚ and has 4‚000 employees at its assembly and test facility in Kuala Lumpur‚ Malaysia. Discrete power semiconductors and analog‚ digital‚ mixed-signal‚ and radiation-hardened integrated circuits for signal processing
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Analysis of Electronic Payment Systems Michael Buggs IT/205 12/7/2012 Mr. Kenneth Neveroski Analysis of Electronic Payment Systems There are three categories of e-commerce. You have Business-to-consumer which is businesses selling products and/or services to the general public through online catalogs using the shopping cart software. Business-to-business is when businesses sell goods and services to other businesses. Such an example would be fast food restaurants ordering their products from
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fulfillment. The goal of Supply Chain Management is to make the flows as seamless as possible‚ reduce inventory‚ optimize transaction speed by exchanging data in real-time‚ and increase sales by implementing customer requirements more efficiently (iwarelogic.com‚ 2010). This essay will explore several key areas related to successful Supply Chain Management at Zara‚ a flagship chain store of Inditex Group based in A Coruña‚ Spain. The Make-Buy decision The make or buy decision entails choosing between
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These resources likewise make creates the debate has the Government crossed the privacy barriers and overly monitor the citizens. After you search things online or send private text‚ have you ever wondered if Government agencies have access to your electronic privacy? The other situation is that of civilian use of drones and our privacy rights being lost in the process. The technological progress we are gaining‚ yet have we lost our privacy as a result. First‚ let us consider our rights as an American
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circuits”. In his paper‚ he discusses the future of electronics and how these “integrated circuits will lead to such wonders as home computers—or at least terminals connected to a central computer—automatic controls for automobiles‚ and personal portable communications equipment”. He also discusses how the rate in which the number of transistors that could be put onto an integrated circuit will increase. His observations were based on observed data between 1959 and 1964. The rate was doubling every
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