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    Week 3 Study Case

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    living standard increased. 2. Assess GSK’s response so far. Are the initiatives that GSK has implemented to address the bribery problems sufficient or would you suggest further actions? If you were Mark Reilly what would you have done? Explain. 3. Do you think that GSK has been treated unfairly? Was GSK really

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    Rainbow Products

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    Advanced Finance 1. Homework Investment Analysis 1. Question Rainbow Products Savings - $5000/year Machine costs $35.000 Expected to last for 15 years Cost of capital 12% A. payback?‚ NPV?‚ IRR? Payback: The amount of time required for a firm to recover its initial investment. by dividing the initial investment by the annual cash inflow. In our case $35.000/$5000= 7years NPV: Investment- the PV of its cash inflows discounted at a rate( the firm’s cost of capital)

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    MKT-245 Principals of Marketing February 16‚ 2014 Patrick Murphy Marketing Analysis Research Mitsubishi Electric Ductless Heating and Air Conditioning System Product Offering Recommendation Marketing Plan Table of Contents Executive Summary 3 Market Mix 4 Environmental Scan 5 Market Segmentation 6 Ethical Issues 6 Social Responsibility Issue 6 Global Marketing and the Internet

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    Marketing and Product

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    Directed Study in Marketing Chapter 1 Marketing’s Value to Consumers‚ Firms‚ and Society Questions and Problems 1. List your activities for the first two hours after you woke up this morning. Briefly indicate how marketing affected your activities. a. Awakened by alarm clock. Clock bought because of brand name loyalty: Seiko b. Had coffee. Brand name loyalty and preferred taste: Folgers c. Walked and fed dog. Purchased Purina Dog chow due to advertisements. d. Made breakfast

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    Product Standardisation

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    collection‚ analysis and reporting of data and findings relevant to a specific marketing situation facing the company.” - Kotler‚ Keller‚ Brady‚ Goodman and Hansen ( 2009)  Marketing research is the “systematic and objective identification‚ collection‚ analysis and dissemination for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.” - Malhotra (2003)  Importance of Marketing Research  Introducing new products into international

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    its U.S. operating plants. b) The Corporation changed its estimated depreciation lives on certain U.S. plants‚ machinery and equipment and residual values on certain machinery and equipment. c) Harnischfeger now includes in its net sales products purchased from Kobe Steel‚ Ltd. and sold by the Corporation‚ in order to reflect more effectively the nature of the Corporation’s transactions with Kobe. Previously‚ only the gross margin on Kobe-originated equipment was included. d) The financial

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    Stakeholder analysis Stakeholders are defined in many ways. Traditionally in UNICEF guidance‚ stakeholders are defined as "people or groups that have an interest in a program or activity and/or are likely to be affected by it." Stakeholder analysis as a strategic tool often casts wider‚ including all the actors who can influence or be influenced by the achievement of a given goal or undertaking. These include the winners (those who have something to gain by achieving a goal) and the losers (those

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    (LATEST VERSION) Cealtec background/ History Cealtec Products Inc. is a Richmond‚ British Columbia based company founded in 2007. CealTec™ is in the business of manufacturing and distributing a revolutionary and advanced Nanotechnology Self-Healing Engine Treatment branded CealDoctor™. Vision of the company - "Clean Air" Provide a cheaper alternative for prolonging engines life cycle‚ while reducing harmful CO2 emission and smoke into the environment. (Reference to Cealtec website and

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    differences in easily perceived characteristics‚ such as gender and race. 2) ________ diversity refers to diversity with respect to attributes that are less easy to observe initially but that can be inferred after more direct experience. D) Deep-level 3) In a workplace‚ ________ involves overt threats or bullying directed at members of specific groups of employees. A) intimidation 4) April’s colleague Nathan has consistently pestered her to go out on a date with him. Though she has refused his offer

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    Product Management

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    Subject: MM- 304C PRODUCT MANAGEMENT Course Objectives:  The objective of this course is to acquire the conceptual understanding of Product Policy Management and its applications for corporate growth and development. Examination Scheme:  The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 60 marks having theory and cases/practical problems. Course Content: 1. Introduction

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