and the Toy Recalls’ (Case A) Related information: Mattel‚ Inc. is a toy manufacturing company founded in 1945 with headquarters in El Segundo‚ California. In 2010‚ it ranked #387 on the Fortune 500. The products and brands it produces include Fisher-Price‚ Barbie dolls‚ Monster High dolls‚ Hot Wheels and Matchbox toys‚ Masters of the Universe‚ American Girl dolls‚ board games‚ WWE Toys‚ and early-1980s video game systems. Mattel “designs‚ manufactures‚ and markets a broad variety of toy products
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Culture and Organization | Mattel and the Toy Recalls | Responding to recall notice of Mattel’s character toys for lead paint violations | Paulina Gorczyca9/26/2011 | Mattel’s Toy Recall The toy industry is estimated to be a 71 billion dollar market in 2007 (pg.167) with approximately 880 competitive companies with its clear industry leaders. Mattel being number one toy making company in the world has been faced with several conflicts due to the industries strict jurisdiction under
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Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an
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Executive Summary Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose‚ potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company
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Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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1. What is the current economic climate of the globe and consumer perceptions that play in this perception? The global financial crisis led to a long-term economic depression since 2008. Especially‚ the wave started from subprime mortgage in the U.S. Most of countries have been trying to get out of the long depression and it’s getting better than few years before. The global economy is turning into a smoother and less volatile period compare with 2008. According to the article‚ it asserts that “Overall
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Case Mattel’s Toy Recalls and Supply Chain Management This case talks focuses on the event in the year of 2007 when Mattel – the leading global toymaker – voluntarily recalled its toys from worldwide stores. Mattel’s name is synonymous worldwide for its most famous product – the Barbie Doll. The recall was initially for 83 toys which had excessive lead paint and soon after 6 more products we recalled which had a design problem of small magnets coming off the toys in addition to the use
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Provide an overview of the toys industry. The global toy market was estimated to be $71 billion business in 2007. About 36 percent of the global market was concentrated in North America(about $24 billion)‚ but annual sales in this region were growing at a slower pace. However‚ the asia market had grew at 12 percent in 2006‚ and were expected to grow by 25 percent ‚ especially in China and India.There are about 880 companies in the toys industry. The main key players such as Mattel‚ Hasbro‚ RC2
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Business Ethics Title of Assignment: Term Paper Whistle Blowing This assignment was done in partial fulfillment of the requirements of the Finance Major course (BBA 4) Term paper (GROUP ASSIGNMENT) THE PAPER WILL REQUIRE SOME RESEARCH AND CRITICAL REFLECTION ON WHAT HAS BEEN COVERED IN THE LECTURES AND TUTORIALS. The term paper will be on a topic of interest to the student‚ but requires the approval of the tutor. You may choose a topic from current issues in the news‚
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