"Elements of marketing mix for services by taking an example of banking services" Essays and Research Papers

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    and their satisfaction is fundamental for the growth of the company and they are moreover the reason for their existence‚ due to this they place their experience and satisfaction at the central part of the organization‚ by provision of high quality service. This assignment topic is about McDonald’s which is one of the biggest fast food restaurants. There is 40 million customers visiting it per day and it has over 30‚000 branches in 120 countries. McDonalds is in the process of streamlining their restaurants

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    Holden Marketing Mix

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    Assessment 2 Marketing mix Review and Recommendations Report My brand is V6 Holden Commodore Short review about Holden in Australia;- The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs‚ builds and sells vehicles for Australia and the world. Holden has its headquarters in Port Melbourne‚ with an engine manufacturing plant on-site and vehicle manufacturing

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    Service Capacity

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    Service Capacity * Service Capacity is defined as the maximum level of value-added activity‚ which can be consistently achieved over a period of time under normal operating conditions. * The important consideration is that the service provider should be able to sustain provision of service at such a rate comfortably under normal working conditions. * It can be expressed as : 1. Max. number of patient attended by a Doctor / hr. 2. Max. number of calls attended by a Executive

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    Customer Service

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    Detailed explanation of the principles of customer service Principles of good customer service is very important to give excellent customer service and to make the customer want to return the importance of customer service is to ensure the needs and wants of customers are met by the organisation‚ meeting customer expectations and ensuring satisfaction. Customer service aims to provide support and the best experience to a customer through actions that are taken by the seller. This includes actions

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    Service quality

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    EXECUTIVE SUMMARY Customer service is the service provided to customers before‚ during and after purchasing and using goods and services. Good customer service provides an experience that meets customer expectations. It produces satisfied customers. Bad customer service can generate complaints. It can result in lost sales‚ because consumers might take their business to a competitor. Good customer service involves developing bonds with customers‚ hopefully leading to long term relationships. It

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    Web Services

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    R. Akkiraju‚ J. Farrell‚ J.Miller‚ M. Nagarajan‚ M. Schmidt‚ A. Sheth‚ K. Verma‚ "Web Service Semantics - WSDL-S‚" A joint UGA-IBM Technical Note‚ version 1.0‚ April 18‚ 2005. http://lsdis.cs.uga.edu/projects/METEOR-S/WSDL-S Web Service Semantics - WSDL-S Technical Note Version 1.0 April‚ 2005 Authors (alphabetically): Rama Akkiraju‚ IBM Research Joel Farrell‚ IBM Software Group John Miller‚ LSDIS Lab‚ University of Georgia Meenakshi Nagarajan‚ LSDIS Lab‚ University of Georgia Marc-Thomas

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    marketing mix

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    1. Stated in the article‚ Starbucks’main target market is men and women between the ages of 25-40‚ which accounts for almost half (49%) of its total business. Customers within this range tend to have high income and professional careers. This group grows at a rate of about 3% annually. 2. Young adults‚ aged 18-24‚ are the next large group that Starbucks targets. They bring in about 40% ofStarbucks’ sales and Starbucks "positions itself as a place college students can hang out‚ study‚ write

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    Mcdonalds Service

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    Marketing (Written Group Report) (MAR008-2) Dr Ioannis Kostopoulos Assignment 1 Bekir Araz 1109383 Executive Summary As in group per’s we have being required to analyse the overall performance of an international business restaurants or any kind of company‚ by inspection the company by going to company see by physical evidence. To see how the business runs and in what process runs. In many international chain

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    Service Tax

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    INTRODUCTION Service tax is a tax on Services. Service tax is not a tax on profession / trade but it is a tax on the service provided in exercise of the profession / trade. It is leviable only if there is provision of service. SALE V/S SERVICE Service is different from sale. The fact that some goods have been used in the course of providing service’ doesn’t make that transaction a sale. The nature of the transaction depends on the intention of the parties. If the parties intended to enter into

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    Service Management

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    Introduction The service industry interacts with our lives on a daily basis. Services can be defined as deeds‚ processes and performances. When considering the differences between products and services‚ intangibility and the fact that a service cannot be touched‚ tasted‚ viewed or tried on are terms often used (McColl-Kennedy & Kiel 2000). Services differ from goods in essentially four ways: (1) intangibility; (2) inseparability; (3) heterogeneity; (4) perishability (Kotler‚ Brown‚ Adam‚ Burton

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