situations regarding customers of diverse backgrounds‚ no matter what their status or position may be. In establishing good customer service employees must have an awareness of the elements of cultural diversity as well to be accepting and understanding of the cultural diversity of all customers. This means; having an understanding of the expectations of differing racial groups (for example international visitors to Australia such as European expect fast efficient service) as well as their needs
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Starbucks: Delivering Customer Service Starbucks is dominant coffee brand in North America‚ which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists‚ in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent‚ well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 stores (both
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good pace and generating a lot of revenues‚ their customer satisfaction was not what they expected. Starbucks had their customers divided into three types: unsatisfied (42%)‚ satisfied (37%) and very satisfied (21%). It is hard to believe that the customer satisfaction would be low when they were obtaining great results worldwide. Such a high number of unsatisfied clients also meant a shift on the average type of customer for Starbucks. Their new average profile is a younger
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the company is not meeting customer expectations in terms of service. To increase customer satisfaction‚ the company is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service. However‚ the impact of the plan (which would cost $40 million annually) on the company’s bottom line is unclear. --------------------------- Starbucks prided itself in providing the highest quality product with excellent customer service and the brand strategy of
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Appendix 1. What can we do about lost sales due to poor customer service by outside “contract” sales staff? Get rid of contract sales staff altogether. When they do not show some customers already resort to placing their orders online so why not make that a standard and skip the middle person. Furthermore‚ it will save money from being put into the contract‚ and losing funds when contractors take money they feel they are owed off the top before turning the cash in. 2. How can we restore the attractiveness
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specialism. What strengths and limitations does each have? There are many learning and teaching strategies that could be used to ensure learning takes place within the area of customer service. Each technique has its own strengths and limitations that must be considered when applying them to context of customer service and its environment. Approaches that include activities such as role play where the learner may be expected to watch‚ listen‚ discuss‚ take notes‚ problem solve as well as partake
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with the best possible customer service for a fast food restaurant. Best possible customer service? Ever wonder why it seems as if the associates are more aware of the elderly and the families there than you and your friends? In this paper‚ I will be informing you how different people are treated at one of our favorite restaurants. Through weeks of research‚ I have gathered enough information to show that the elderly and full on families due in fact receive better service than an average person does
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Zara’s – Customer Service Level Any successfully marketing strategy will place the customer in the center of a circle surrounded by the four P’s (product‚ place‚ promotion and price) understanding that the customer is not part of the marketing mix‚ but rather the target of all marketing efforts. Zara’s product is a physical good; therefore place requires logistics decisions in addition to the design and manufacture of the product itself. Zara’s home base is Spain. It is there (for the most
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The ‘Chick-fil-A Way:’ Focus on customer service‚ employees’ dedication By Holly Fisher Supplements Editor Now to the King eternal‚ immortal‚ invisible‚ the only God‚ be honor and glory for ever and ever. Amen. I Timothy 1:17 Chick-fil-A president Dan Cathy greeted employees at the newest Charleston area restaurant with a Bible verse‚ a prayer and a message about doing business the “Chick-fil-A Way.” Most people recognize the famous Chick-fil-A cows and their misspelled pleas to “Eat Mor Chikin
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to expand on here in Denmark. (in Bilka) Marketing and sales * They don not use much resource in the marketing area since they believe that the premium coffee can be advertised though their customers and their experience Service * Their main priority is to keep a high quality customer service where not only the coffee is premium but they want the overall experience to be extra ordinary. Support activities: Infrastructure: * The support systems they use to maintain their daily
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