CASE STUDY: HEALTH CARE INDUSTRY (ELI LILLY AND COMPANY) Introduction: Following on his experience of medicines used in the Civil War‚ Colonel Eli Lilly‚ a Union Officer and a pharmacist‚ started a small pharmaceutical company in Indianapolis‚ Indiana‚ USA with the aim of producing high quality prescription drugs. After Colonel Lilly’s death‚ his son Josiah K. Lilly Sr.‚ and eventually his two grandsons‚ Eli Lilly and Josiah K. Lilly Jr.‚ each served as president of the company. It was his grandson
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ELI LILLY IN INDIA RETHINKING THE JOINT VENTURE Kishore – 01 STRATEGY Abhay Abhishek Kunal – 05 Anil Kumar Jadli – 11 J.Harish – 25 Khushal Malik – 28 Sharad Singh – 49 PHARMACEUTICAL INDUSTRY – Global Trend • • • • Mainly concentrated in the United States‚ Europe‚ and Japan Developing a drug from discovery to launch took 10 to 12 years. Cost of development of drug is between $500-$800 million. Drugs were strictly controlled by government agencies: o Food and Drug Administration (FDA) – USA‚
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1. What impresses you about Norton Lilly International? What has accounted for Norton Lilly’s success over the past 150+ years? What aspects of Norton Lilly do you find unimpressive? Norton Lilly is a company that has showcased its ability to withstand the test of time. The company has steadily grow and expanded both nationally and internationally since getting their start in 1841. The company was able to shift with the tides when cargo containerization came into the fold in the 1970. The ability
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Financial Analysis Eli Lilly & Company 2013 Annual Report Group Group 22 Ibrahim Ibrahim Al-Oraifi Al-Oraifi Dheya Dheya Al-Shehabiyah Al-Shehabiyah Namir Namir Al-Bassam Al-Bassam Happy Happy New New Year‚ Year‚ 2015 2015 Company Confidential © 2013 Eli Lilly and Company INTRODUCTION Founded in1876 by Col. Eli Lilly Headquarters in Indianapolis‚ Indiana The first company to mass-produce penicillin The world’s largest manufacturer and distributor of psychiatric medications • Products marketed
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PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix
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What is Offensive Marketing? When more than one company offers the same kind of product‚ each company only receives a percentage of all sales of that kind of product. This percentage is called a “market share‚” and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan. (See also Flanking Marketing) In the above case of the motorcycle business of the mid-to-late 20th century‚ the Harley Davidson Company saw its market share
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TOPIC 1: MARKET-DRIVEN STRATEGY 1.1 THE STUDY OF STRATEGIC MARKETING (Page 2-3) ACTIVITY 1.1 (Page 3) Research a Malaysian company that you believe has been adopting market-driven strategies. Identify those strategies. Why do you consider this company to be successful? SEFF-CHECK 1.1 (Page 3) In your own words‚ define strategic marketing. Strategic marketing is a “market-driven process of strategy development‚ taking into account a constantly changing business environment and the need to
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MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment‚ particularly the competitors and customers." A given firm may offer numerous products or services to a marketplace‚ spanning numerous and sometimes wholly unrelated industries. Accordingly‚ a plan is required in order to effectively manage such products. Evidently‚ a company needs
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Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website‚ including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 Daytona
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