McDonald ----marketing environment 1. PEEST analysis (Macro environment ) Political Under Soviet Union’s government It took 14 years of negotiation with 4 different Soviet leaders. Face new negotiation team every time and solve all problem all over again The Soviet government is shaking but standing Economical In 1990s‚ the economy was collapsing due to the disorder in the Soviet Union The currency was not convertible because there was hyperinflation Ecological Low temperature
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different food sections. If you take the first entrance‚ it will lead you to the “Time Zone”‚ which is on your left hand side. All the delicious burgers are serving there. The strong flavour will make you starving. They also serve crunchy French fries. The main kitchen area is just behind the ‘Time Zone’. Inside the kitchen‚ all the appliances are in their right place. The sound of the big kitchen fan will give you the feelings of travelling in a big cruise ship. Opposite of the ‘Time Zone’ there
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College students do not have much time to make their own meals on a regular basis because they are busy with work and school. In lieu of home cooked meals‚ fast food is the number one choice that comes to mind. Fast food is quick‚ taste pretty delicious‚ and is inexpensive for the average college student. In many cases‚ there is a wider variety of fast food places in radius of the school campus to choose from. Even college students can always find what they are searching for in reasonable situations
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Walmart—with 1.9 million employees‚ 1.5 million of whom work for franchises. McDonald ’s primarily sells hamburgers‚ cheeseburgers‚ chicken‚ French fries‚ breakfast items‚ soft drinks‚ milkshakes‚ and desserts. In response to changing consumer tastes‚ the company has expanded its menu to include salads‚ fish‚ wraps‚ smoothies‚ fruit‚ and seasoned fries. McDonald ’s Mission We’re determined to continuously improve our social and environmental performance. We work hard‚ together with our suppliers
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export McAloo Tikki burger and Veg. Pizza McPuff™ to the Middle East."However the company did not escape food criticism in the country. For instance‚ it hurt the religious sentiments of Indians by using beef flavoring for its "Vegetarian" French Fries. Cross Cultural Analysis: The McDonald’s is American fast food company did his job and they understand Indian cultural by knowing India’s Norms and Values they build trust in Indian market. They use logo like McDonald’s is family restaurant and
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started to change farming and food distribution as early as the 1950’s. Dick and Mac McDonald were the first to revolutionize the drive up restaurants when they redeveloped their BBQ joint into the type of McDonalds we know today that serves burgers and fries.(Ganzel) Others soon caught on to what the McDonalds brothers had going‚ and fast food restaurants started opening up everywhere. The first Kentucky Fried Chicken opened in 1952. By 1954 Burger King opened and became the second largest burger franchise
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Unhealthy America American is supposed to be the strongest nation in the world however we have managed to grasp the largest and most unhealthy nation trophy along with it. Americans care more about how quickly they can grab a meal rather than what that meals consists of and how bad the food is for the body. Americans are becoming increasingly unhealthy with every meal they consume. My aunt went on a trip to Greece recently where she says the food was exquisite and utterly delicious. While she
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food is poisoning us. Take McDonalds for example‚ it has been brought to the public’s attention just what goes on when they are making their food. The food looks like food that you would make in your kitchen‚ but it is actually manufactured. French fries use to be made by potatoes peeled in the back room and cut into strips. Today they are made in large factories‚ frozen and processed. Some of the ingredients are very fatty. Even though they have said that they “were” injecting the chicken nuggets
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Throughout America and all across the world you can find a fast-food franchise such as McDonalds. When I think of McDonalds of course the first thing that comes to mind is‚ Big Mac‚ Large fries and a Milkshake‚ but to the employees of McDonalds it’s a much bigger picture. Have to ever drove out of a mcdolads “drive thru” and thought about the employee that just served you a meal? Do you know that McDonald’s employees are making 7.35 hour? Well it’s a shocking fact. McDonalds and many other fast
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Summary: All Americans effect the huge growth of fast food but adolescents play even more of a vital role in than the average consumer. Not only do teenagers consume fast food‚ but they work for it and steal from it because they are attracted to it the most. The fast food industry provides the easiest way for young people to get started and continue to succeed in our "Fast Food Nation." Our country loves fast food‚ there is speedy service with cheap tasty food in over one million restaurants world
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